Moving to WordPress
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Ready to spring out of Chicago? Looking for travel or PR ideas? Welcome aboard! Let’s take off with lessons I took away from a recent blogger press tour to Atlantic City. Disclosure: Thanks to Spirit Air, Caesar’s Entertainment and DKC for transportation, lodging and entertainment. Watch for more entertaining coverage. Let’s get there first…
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Videos Watched in One Month 33B
Americans LOVE video so much that they watched 33.2 billion of them in December 2009. Why do you think Americans watch so much video online? Highlights from the comScore Video Metrix service stats include . . . Videos averaged 4.1 minutes long and 86.5% of the total U.S. internet audience viewed online video. Online Video…
B2B Social Media Marketing Methods and Obstacles
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Event PR|3 Steps from a Calendar Item to a Full-Page Feature
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in…
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