When our client, Drury Design Kitchen and Bath Studio, enters a design contest, they usually take top honors. In 2011 they swept not just one category, but the entire NKBA 2011 Chicago Midwest Design Vision contest itself.
Follow these six steps to make your news worthy of attention from the press and the public.
1. Lead with a strong headline
After reviewing several options, this one won out:
It includes keywords, the company name and is short enough to appear full-length in most search engines.
2. Add plenty of images
Here, we used an image of every award-winning design, the designers and the company's logo. If you're using artwork, be sure to watermark the images to protect your copyright.
3. Craft a clever summary
Pull the reader in with an opening line that leads in to the key points. In six sentences, the intro gives a comprehensive, yet quick, overview.
Old is new again – and award-winning at that. With more homeowners choosing to invest in their old house, the remodeling market is on the upswing. If you’re looking for the most beautiful kitchen and bath designs in the Midwest, here they are. Sweeping the 2011 National Kitchen and Bath Association [NKBA] Midwest Design Vision awards, Drury Design took best of show and 10 other awards for client projects in Elmhurst, Burr Ridge, Hinsdale, Lisle, Geneva, Bloomingdale and Wheaton, Illinois. “Winning 11 awards is quite an honor. But more than that, the wins recognize our client’s vision to modernize their homes and progress their lifestyle with a signature design,” said Gail Drury, certified master kitchen and bath designer (CMKBD) and Drury Design's CEO. To view Drury Design's client portfolio and subscribe to the company's kitchen and bath design trends blog, visit http://drurydesigns.com.
4. Include success stories
Because some editors will want more detail, they'll find two compact before and after stories included in the release.
5. Distribute online via PRWeb
We like PRWeb's reporting and tracking features. Plus, the site itself has a high page rank and strong following via RSS feeds by industry. Most of the time, our clients choose the $369 premium distribution package.
6. Share the news release via social networks
After the release is distributed, keep the attention going by sharing the news via your company's blog and social networks.
When do you publicize your success stories? What would you add - or would you like to know more about?