You hear it all the time: Be Authentic. But, let’s get real. What does it mean to “be real” on social media? For the answer, let’s ask Katie McKiever. Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an expert panel. Katie never hesitates to get real on social media. In this interview find out how you, too, can be real on social media – and maybe even IRL. Thanks to Katie for a fantastic interview!!
What Does it Mean to be Real on Social Media?
What you’ll hear . . .
Ways to get real on social media – even if you hate getting in front of a camera without good lighting and pro styling
Why LinkedIn is THE network to fall in love with
When to test out TikTok [hint: ASAP]
Where short-form video performs the best
About Katie McKiever
Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant.
She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands’ social media channels. Katie has trained hundreds of individuals in social media best practices.
She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here & Now), and Morning Brew’s Marketing Brew. Ways to connect with Katie . . . .
About Barbara Rozgonyi
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.