Wondering what went on at SOBCon? Let me tell you . . . this post is one of several in a series. Deciding who to sit with can affect your SOBCon outcome. Your table is your group. This year, I got really lucky. Two people left our table because it was too busy for them,…
Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on…
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts…
Is the third time the charm? In this case, maybe. If you’re anywhere near Chicago next Thursday night, April 28, I hope you can join Social Media Club Chicago and SOBCon at The Drake. It’s our third anniversary of celebrating the opening of SOBCon, the Successful and Outstanding Blogger Conference founded by Liz Strauss and…
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…
Why yes, that would be my name on the same page as the Wall Street Journal. Thanks so much to Marla Tabaka, a fantastic success coach for women entrepreneurs who writes The Successful Soloist column for inc.com, I got assigned to write How to Launch a LinkedIn Company Page. On Marla’s blog, this quick…
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu…
Ever sent out a social media update – or an email – and wished you could convey a bit more emotion? Thanks to a New Yorker cartoonist, now you can. Smurks, drawn by Pat Byrnes, is an app that lets you amp up your emotions on Facebook, twitter and email. You will need to go…
On February 15, I’m debuting a new class for the new year. Based on thousands of interactions with students, LinkedIn Power Strategies teaches you how to stand out and be sought. You’ll learn simple strategies that show you how to go from the sidelines to becoming a superstar. Class is available on-demand online, via webinars…
Over 200 people turned out for the January 20 Social Media Club Chicago 2011 Community Outlook event. Four panelists talked about the themes they consider to be important in the coming year. Watch the video, or read my notes to see what they’ll be watching this year. How about you – what social media trends…
“Sears sells appliances – why are you here?” That’s the question I got, more often than not, here at CES. Electronics? Sears? Yes and yes. As a member of Sears Blue Blogger Crew, convened by Sears Electronics, my assignment covered technology and social media for marketing and PR practitioners, families with multi-offices and small business….
On January 5, I land in Las Vegas to cover the 2011 Consumer Electronics Show. I’m so excited to share my CES 2011 adventures with my readers!!! To orient you to the show’s major themes and events, here’s a quick start guide with conference content from the CES site.
It’s that time of year where predictions peer into the future. With 2011 only days away, here’s a quick glance at what’s to come for social media in 2011. How do you see social media advancing in 2011?
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll. It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving you wonder how you managed…
How’s your economic attitude these days? For many small business owners, the economy is looking up. According to Discover®‘s Small Business WatchSM • 25 percent of small business owners reported they will increase spending on business development in the next six months, up from 22 percent in October • 33 percent believe the economy is…
In Chicago, the social media scene sparkles with tweetups, parties and events – year round. So that you can live and learn vicariously, I’ll be covering how social media comes alive for brands and bloggers at events like Sauza’s Chicago Ladies Night In. Thanks to Beth Rosen of 4 Keys Media, this event’s organizer, for…
Wondering how to make your brand stand out on Facebook? A new social media study about brands on Facebook condenses the success formula down to four steps: make offers, empower fans, add images and don’t obsess over negative comments. Four Top Facebook Marketing Tips for Corporate Brands These top four tips are from Beyond’s press…
When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site. Does…
Convergence of Media and the Future of Unscripted Drama on the Web Sitting in on a Brian Solis BlogWorld keynote is always a conference highlight. At BWE10, Brian interviewed Mark Burnett, a TV and film producer whose IMDB page reads like a most-watched program list. Watching Mark’s clips was entertaining; you’ll see a few of…
Josh Bernoff, co-author of Empowered, met up with Barbara Rozgonyi and Social Media Club Chicago on September 14 – includes notes, video and images.
Merci and Bonjour: Plugging Back into Networks After Unplugging in Paris Thanks to those of you who checked in over the past week and wondered “Where in the world is Barbara?” Paris was the answer. That’s me with Pan in Jardins et Palais du Luxembourg. I’ll have more stories about my trip later, but for…
Thanks to Annette Bau for asking me to be today’s Financial Summit’s social media speaker. Here’s the background story on the sales and social media presentation for financial advisors and the message Annette sent out to the attendees . . . Barbara Rozgonyi on Savvy Social Media: How to Leverage Social Network Connections into Profitable…
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“Why did they make a movie about Facebook? It’s just Facebook.” college junior watching trailers for “The Social Network” Facebook. Is it just Facebook? Or, is Facebook something bigger than Facebook? How will “The Social Network” profile the business of communication – and capture the spirit of our time? UPDATE 10.01.10 Today the movie comes…
This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online. The…
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