Notes taken during Micah Baldwin’s WordCamp Chicago presentation. Read all of my WordCamp Chicago coverage on Wired PR Works or #wcchicago by @wiredprworks. Lightly edited – check out twitter for more #wcchicago coverage. Micah Baldwin started #followfriday on twitter. Here’s Micah’s presentation – along with my notes. You probably won’t be able to pick up…
Notes taken during Liz Strauss’ WordCamp Chicago presentation. Lightly edited – check out twitter for more #wccamp coverage. Image: Liz Strauss, founder of SOBCon, May 2009 by Barbara Rozgonyi When people Google your name what are they finding – be the person they’re looking for. How to make your blog stand out so that people…
We’ve all worn a “Hello My Name Is” nametag. So, what do your write in when it’s time to name something new – say a business or a blog or book or a product? Step number one in our social media success workshop is choosing a name. What could be easier, right? After all, you…
25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today. Where was/is the press release? Did they need one? No, but a follow up with results would the one I’d like…
25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today. Where was/is the press release? Did they need one? No, but a follow up with results would the one I’d like…
How do you commune with your community? Recently, a client asked how we develop our social media marketing strategies. Our approach is based upon our Marketing Transformations Process, a 10-step program that results in an accelerated marketing plan. Today, I’m sharing an outline with you to get your input. While this is more of a…
A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, Facebook, Linked In, Twitter, etc.,…
“Emotional intelligence isn’t a luxury tool you can dispense with in tough times. It’s a basic tool that, deployed with finesse, is the key to professional success.” -The Harvard Business Review, April 2003 Stress affects performance. You know that. But, did know that just one negative interaction can derail your best intentions for up to…
Before twitter, this kind of catastrophe might have been a bad brand smudge that could be wiped out over time. But not now. After checking out most of the Easter weekend, on Sunday night I dropped into to twitter to see what was going on. Well. lot and lots of action in the way of…
It’s almost ceremonious. Sitting at a meeting, I watched Dave fix his coffee. He opens and pours in a packet of sweetener. Stirs. Opens and pours in a container of hazlenut creamer. Stirs. Folds up the sweetener packet. Inserts it into the creamer container. Opens and pours in sweetener packet two. Stirs. Opens and pours…
“We’re wired for stories, individually and collectively. Since the time of Odysseus We’ve been told stories. This is how we’ve been conditioned to learn; our morals and values are taught through stories.” Gay Ducey, past president, National Storytelling Network and Oracle Award recipient for Distinguished Nation Service in Storytelling How can you use the power…
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was…
Here’s the biggest question I get about Facebook: How do I separate my friends and my family from my business? The biggest concern? A clash of the multiple personalities that exist in one’s life. You know who you are: a mom, a sorority sister, an aunt, a book club member, a church-goes, a music fan,…
Ever go to an event, have a fantastic time and wish you could keep the experience going? When you move the experience online, the event takes on an afterlife of its own. Community PR Strategies: 9 Ways to Keep Events Alive Online – Even After They’re Over 1. Assign a twitter hashtag for the event….
Today I’m testing out a new way to communicate for speakers: a question and answer page that conveys who you are while answering the basic FAQs to save the meeting planner time. Let me know what you think . . . . and feel free to adapt this format to fit your speaker profile page…
A few days ago I spoke to a group that started programming early in the morning. Although I wasn’t on until 9:45 I decided to get there early to hear the first speaker talk about communications. Our preliminary exercise required that we introduce the person to our right. The person on my left introduced the…
“Google is every brand’s new home page.” “You might want to think less about “marketing” and more about “findability.” Two of my favorite quotes from Brink, a new new ebook that captures the best of Todd Defren’s writing at his blog, PR Squared. A principal at SHIFT Communications, Todd sets the tone for the…
“It’ll never work. It’s taken me 12 years to do what I do. You have to practice for hours to do these tricks. And, you have bail – a lot.” 16 year old skateboarder’s answer to why he won’t give skateboarding lessons It’s Monday and I’m in the mood for some motivation. What do you…
What do you tell people you do when you meet them for the first time? Are you a title, a profession, an entrepreneur or something else? On the way to a networking event, I decided to introduce myself as “The Optimizer” or someone who optimizes people, places and things. It’s fun to test out different…
While it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection. A connection with the writer, Marla Tabaka, a contributor to inc.com’s one person business blog series. Marla also writes for Sparkplugging. A…
Groups give speakers get all kinds of gifts: flowers, chocolate, gift certificates. One of the best “gifts” you can give a speaker is a recommendation. Although I use critique sheets for reviews, it’s not often that a get a group review like this one from West Suburban Women Entrepreneurs. What I like about this format:…
Does your website need refreshing? Are you attracting all the traffic you want? Does your intent match your results? Every website needs a review now and then. In this article by Barbara Rozgonyi, you’ll discover 20 tactics you can use to revitalize your website. Originally published in October 2007, this post suggests 20 ways to…
Here’s the latest in our reader Q&A series . . . from a college student in Toronto who asked questions in the comment box on a recent post about questioning twitter boundaries. Thanks to Cory for giving me permission to answer her questions as a blog post and to and to everyone who contributes to…
What will a year in pictures look like for you or your business? It’s not too late to start your own Project 365. For ideas on how to get going, check out Project 365, take a photo a day, from Photojojo. You can start a blog just for your project or join a 365 group…
Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign. We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and…
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