Why do so many small business owners pay for expensive advice, agree to take action . . . and then never follow through? that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” In the latest […]
Small Business Marketing
8 posts
We all have them. Stories about how long it took to get paid. For creative business owners it can take months and months to see receipts come in long after a project is complete, in the clients hands and active. Lucky for me, knock on wood, every single client has […]
LinkedIn keeps getting better and better. And that’s why I like sharing these updates. Have you used LinkedIn’s Card Munch App, updated event interface or the group statistics feature? If so, I’m interested in your impressions. Tell me – what did I leave out? LinkedIn’s Card Munch iPhone app Digitizes […]
It’s the time of year when you have more buying power than ever. You can choose where to spend your holiday budget: big box or small business. Thanks to American Express, Saturday is being declared “Small Business Saturday. President Obama is a big promoter: “From the mom-and-pop storefront shops that […]
Here’s an invitation to join me and a room full of Chicago’s sharpest entrepreneurs on November 19. Join GKIC [Glazer Kennedy Insider’s Circle] Chicago for a day of learning, networking , and taking action. I’m excited to be one of five small business experts who will present ways to rethink, […]
We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak. Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear […]
When Illinois Institute of Technology’s School of Applied Technology, invited me to attend a cloud computing workshop, I was curious. My business is on the smaller side. I don’t have an IT department that manages systems, but many of our clients do. So, it’s important for me to be aware […]
I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low. Small Business Marketing Budget as a Percentage of Gross Revenue According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%. […]
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