One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My…
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a library…
Hat tips to Gavin for letting me know about My ooVoo Day and to Abraham Harrison for the details.What would it be like to talk to your favorite blogger in person? Thanks to ooVoo, you don’t have to travel to a blog or social media conference to find out.In a brilliant promotion [check out this…
Listen to an interview with a gamer . . . I asked for it . . .Yesterday I did a live question and answer session for public relations students. On the call I asked for questions that I could answer on my blog. Here’s one of them that came in today: Psychologist’s Book Slammed on…
Want to be famous – just like your favorite celebrity? Read this article by Barbara Rozgonyi, founder of CoryWest Media, LLC to find out how you can share their spotlight. Technorati Tags: Celebrity PR,Barbara Rozgonyi,Public Relations,Publicity,Credibility First published on April 12, 2007 as a post with only the first three tips, here’s the complete rendition…
What to Ask Before You Dress to Run Your PR Race It’s a challenge all media/public relations consultants often face: impatient clients who want major media results NOW. If you’re one of them – an impatient client or a pressured PR pro – try asking these questions I often ask prospects . . . Why…
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this…
Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited email, opens all their junk mail and listens to every robo-call that comes…
It must be getting close to Christmas. Why else would my blog keep getting hit with Wii hunters? Last November, I told my readers the story about how we got the Nintendo Wii in eight minutes. It’s true and I’m glad I wrote it down. Maybe I’ve even glad it’s on my blog because now…
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to Easily Become a Web Star…
When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Start at the first point of contact One dreary day I strolled into a splashy gift store. After…
Update 10.17.07 Final Results are in from Blog Action Day 20,603 Blogs Participated 23,327 Blog Posts (Google Blog Search) 14,631,038 RSS Readers Today is Blog Action Day – as of this moment 15,861 blogs with a combined RSS reach of 12, 697,713 readers display posts about the environment. In researching BlogWorld & New Media Expo…
PR Takeaways is an occasional series that usually, but not always, relates to an event or personal experience. The standard format wraps up public relations tips for entrepreneurs, organizations and small businesses. Images: Tim Gunn presenting and with one of his fanatical fans. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “You haven’t written that post yet? You are sooooooooo lame!” comment from my 13…
Here’s the latest ezine article . . . Subscribe to My Ezine Articles The PSA: How to Get Thousands of Dollars in Radio and TV air time for nothing by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. When you partner with…
Here’s the latest from Marketing Transformations Network News Subscribe to My Ezine Articles Press Release Template – 35 Essential Elements for a News – worthy Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Recently, a new client prospect asked me…
Now, here’s an idea I found in ineptuser’s Boost PR blog post via a Google Alert. If you want to get in on the Viral Tag Train game, instructions follow, copied directly from the post. The idea is to build viral steam by exchanging links. When your blog shows up somewhere, you add the blog to your viral list. Remember to change the host…
Click the BlogThis icon on any PRWeb release and you’ll go to a page like the one I’m typing on now. This new tool makes it so easy to comment on a release. Remeber to add in the trackback URL so that your blog shows up on the PRWeb release. This technique ties you into…
Here’s the latest Marketing Transformations Network [MTN] News Ezine Article . . . When you want to know what someone thinks, there’s only one way to find out: ask them. So . . . What’s on your mind dear reader? Leave a comment below and let me know: – what you’d like to learn – how I…
Publicly revealing your search terms, is well, like giving away one of your secret formulas. My advice? Don’t do it – most of the time. But, I like sharing. And, thanks to my Chicago Cicada Watch Journal post, Wired PR Works is attracting as much attention as a new tree gets from, ummm, a cicada crowd. Stringing together Chicago + Cicada…
Leave it to Joan Stewart, the Publicity Hound, to create a virtual training program for PR assistants. Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention. While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a…
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners. When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara Rozgonyi – Admission and 2…
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
Today, this article went out to my MTN Ezine subscribers. Superhero PR: Coming to Your Client’s Rescue It doesn’t take a cape to rescue your clients; just use your superpowers by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert In Marvel comics, when the city is under siege, Superheroes save the day. What…
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