Looking for a way to kickstart 2015? If you’re in the meetings and events industry, there’s only one place to be: at PCMA Convening Leaders in Chicago. I’ll be there and am super excited to present three workshops in the Learning Lounge. Will you be there? Let me know. I’d love to meet you!! Here’s…
A memorable personal brand attracts attention, builds business and connects you to customers who want to be part of the experience you’re creating. Here are four ways to use personal branding and social media to build your career and grow your business with pictures, connections and updates in your industry. Thanks to MPI CAC for running a…
Looking for top #contentmarketing influencers to follow on twitter? Here’s some help from Cision. Thanks to Adrienne Sheares, Social PR Manager for Cision and blogging contributor, for compiling the top 50 content marketers to follow on twitter list. You can find her on Twitter at @SocialMediaDC, @Cision and @PRWeb. In her post Adrienne says, “If content…
Thanks to everyone for attending my Association Forum Holiday Showcase PR presentation. You’ll find my handout here.
I’m excited to present at Association Forum’s Holiday Showcase! WIll you be there? Let me know so we can meet up!! Speaking to associations is a great way to get out in front of new audiences. Most associations have a communications person who will publicize your appearance to their members and maybe the media. You…
It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Thanks to Hubspot for this stat and 18 other fascinating visual marketing stats. Look at what…
I’m a big Brian Solis fan. Because Brian always delivers an inspiring and informative message, like social media is sociology, not technology, I take advantage of every opportunity I have to hear Brian speak. On November 4, Brian opened ClickZ Live Chicago with a presentation on the A.R.T. of Engagement. Thanks to Brian for the…
Are you a meeting planner – or a meeting supplier – in the Chicago area who’s looking to learn, network and advance your business or career? Then, you won’t want to miss the Meeting Professionals International Chicago Area Chapter [MPI-CAC] annual educational conference, called EdCon, on November 20 at the Donald E. Stephens Convention Center…
Heading to a trade show soon? You can make the most of your few short hours in the exhibit hall by creating a concept that engages attendees and the media. Thanks to Daniel Honigman of G2 Crowd for contributing this guest post. As Daniel says, “With many major trade shows nationwide experiencing their highest attendance…
In the spirit of Halloween, it’s time to take a trip through a Haunted Meeting at an Eerie Event. Thanks to MPI Chicago for running this story. If you’re like me, you don’t like haunted houses, but you do like learning how to avoid scary situations. Every one of these scary stories is true. Cue…
In the spirit of Halloween, it’s time to take a trip through a Haunted Meeting at an Eerie Event. Thanks to MPI Chicago for running this story. If you’re like me, you don’t like haunted houses, but you do like learning how to avoid scary situations. Every one of these scary stories is true. Cue…
Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi from Barbara Rozgonyi Thanks again to IMEX America for the opportunity to present Panoramic PR! Because the presentation was only open to attendees, today I’m sharing the slides and the session description. If you’d like to bring Panoramic PR, or any of my personal…
You set the strategy. You plan the logistics. You map out event marketing. But, wait where’s the PR? Event PR can attract attention, fill seats, add dimension, connect communities, AND spread news. To get the most out of your PR efforts, don’t make these top 10 event marketing mistakes. 1. Sending out one lonely event…
Today is the kickoff for the IMEX conference. As a first-time attendee, I’m looking forward to experiencing the show as a newcomer and I’m also looking forward to speaking about Panoramic PR on October 16. Here’s the press release I sent out. If you’ll be there, I’d love to meet you! You can connect with…
With over 10,000 attendees, three days of programming, Smart Monday, appointments, meetings and events, is networking at IMEX overwhelming or is IMEX a can’t miss networking event? Take a look at the 2013 IMEX America stats. You’ll get more out of the conference when you focus of one of IMEX’s biggest benefits: making connections…
Thanks to NAMIC for the opportunity to present this program at its Communications and Marketing Workshop in St. Louis – and for taking my back to my corporate roots. When I left the corporate world to found CoryWest Media, I was a national sales trainer for Blue Cross and Blue Shield insurance agents. Before that…
Another social media network? Yes, this one’s called Ello. So far the reviews are mixed, some saying goodbye before getting to know ello. Thanks to Gary Zidek of WDCB radio for asking me for my take. Shout out to Xan Pearson for sending me an invite in time for me to review Ello before my…
Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?” Then, you’re invited to join me at Clemson University’s Annual Conference on How to Use Social, Mobile & Internet Marketing to Get More Registrations here in Chicago on August 24-26 at the Courtyard by Marriott-Magnificent Mile at 165…
Wow-what a crowd! Over 500 people, from 11 organizations, gathered on July 19 at Navy Pier to network, learn, and look into the future of the meetings, events and travel industry at Chicago Industry Xchange. It was exciting to see the room packed, especially because, as a member of MPI-CAC’s MarComm committee, I helped out…
On July 9, MPI Chicago and 11 other organizations gathered at Navy Pier for Industry Xchange Chicago. Nan Marchand Beavois, Senior Director, National Council Relations at U.S. Travel Association [USTA], was the keynote speaker. Nan is a strategic leader with 20+ years of travel industry experience. Prior to joining U.S. Travel, she served as the…
In a new study, Experian Marketing services reveals the latest demographic trends about Millennials, the most diverse, informed and connected generation in the United States. Read more marketing to Millennials insights. “While the rest of adults see smartphones and the Internet as revolutionary, for Millennials, they’re just part of the natural order of things. As such, they…
UPDATE Thanks to everyone for their interest! With severe Inclement weather on the way, we’ve decided to cancel the event. Who would want to go out in this??? The National Weather Service is warning that an approaching cold front could produce wind gusts of 70 mph or greater and “possibly a tornado” as it collides with…
Thanks so much to Kristi Casey Sanders of PYM for inviting me to guide a brave group of #eventprofs on a social media safari via a live Google Hangout! Pack up and ride along on June 10 from 1-2pm. Get your social media safari tour information here. Social Media Safari for Brave #EventProfs Join PYM on a fast-paced…
How to Use LinkedIn to Build Your Professional Practice Coming up on May 20 at 8:00pm cst Register for “How to Use LinkedIn to Build your Professional Practice” here. Presenter: Chicago-based Barbara Rozgonyi, founder of Wired PR Works Host: Pauline Wallin, Ph.D. of The Practice Institute What you will learn: – How a LinkedIn profile can help…
On June 3, meeting and event professionals will gather at the Donald E Stephens Convention Center in Rosemont, Illinois to get the latest information on how technology can take meetings to the next level. I’m excited to be back and look forward to participating in the opening panel and to leading two sessions! Meetings Technology…
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