namic-event-marketing-resources

Thanks to NAMIC for the opportunity to present this program at its Communications and Marketing Workshop in St. Louis - and for taking my back to my corporate roots.

When I left the corporate world to found CoryWest Media, I was a national sales trainer for Blue Cross and Blue Shield insurance agents. Before that I was an award-winning group insurance sales representative - thank goodness my manager didn't accept my resignation when I tried to quit my job because my sales were so slow.

And, my very first job out of college was as an inbound marketer for Dun & Bradstreet's insurance subsidiary. After a few years, I quickly rose from being a telemarketer to become the company's Midwest regional office manager where marketing corporate meetings, such sales training seminars, became a top priority. Today, a corporate meeting planner pro has a myriad of options to choose from. Here's a collection of top resources. It's a start. What would you add?

Special thanks goes out to my fellow MPI-CAC MarComm committee member, Liz Olson of HelmsBriscoe for contributing so many great ideas! Here's the presentation guide.

Must Have Marketing Resources for Corporate Meeting and Event Planners Workshop

In the presentation, we tap into valuable marketing resources for corporate events. We walk through the event planning lifecycle to discover the essential tools needed to stay efficient and organized. Attendees learn the shortcuts corporate meeting planner pros use to consolidate tasks, improve the attendee experience, and conserve budgets.

Agenda

Meeting Planning: purpose, strategy, site, speakers

Meeting Production: logistics and flow

Meeting Communications: email and registration site

Meeting Marketing: content and social

Meeting Management: registration and communication

After Life: community management

 

Meeting Planning Lifecycle

Most Challenging Spots

How Technology Can Help

Why Taking Shortcuts Works

 

WIRED PR Works in 3D

Words. Intentions. Routes. Experiences. Design.

Digital. Direct. Dynamic.

 

Meeting Planning: purpose, strategy, site, speakers

Evernote

espeakers

Google

G2 Crowd

Facebook

LinkedIn

socialtables

 

Meeting Production: logistics, show flow, team

Asana

Basecamp

Dropbox

Google Drive

smartsheets

10,000 feet

 

Meeting Communications: email, registration team

Aweber

Canva

MailChimp

Tungle.me

 

Meeting Marketing: messaging, content, social

Google Analytics

Hootsuite

PR.com

PRWeb

WordPress

Meeting Management: registration, payment, communication

Cvent

Eventbrite

EventMobi

Square

 

Community: customers, prospects, peers

NAMIC

MPI

Social Media Club

SocialBro

Socialmention

SproutSocial

Talkwalker Alerts

 

Resources

Event App Bible from Event Manager Blog

Corbin Ball

 

Travel Apps

FlightAware

TripIt

TripAdvisor

Kayak

 

How about you? What meeting planning resources do you rely on most? 

 

About Your Speaker

Would you like to bring this program to your group as a workshop or a webinar? Find out how to book Barbara as your event speaker.

Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands and connects communities in 3d: digitally, directly and dynamically. A founder of Social Media Club Chicago, Barbara is a recognized social media industry thought leader and an in demand speaker/trainer. As publisher of WiredPRWorks.com, a top 50 PR blog, Rozgonyi’s work is often a catalyst for innovative and creative marketers. A member of MPI Chicago Area Chapter, Barbara serves on the MarComm committee. Nominated for MPI-CAC's 2013-14 "Tomorrow's Leader" Award, Barbara was honored as the chapter's most engaged member for June 2014. Barbara's speaking engagements include MPI CAC TechCon, MPI CAC EdCon, IMEX America 2014 and Association Forum's 2014 Holiday Showcase. An author, Barbara contributed the LinkedIn chapter to the best-seller "Success Secrets of the Social Media Marketing Superstars" and is the featured PR author in the 2015 release, "Success Secrets of the Online Marketing Superstars."