Must Have Marketing Resources for Corporate Meeting Planner Pros


Thanks to NAMIC for the opportunity to present this program at its Communications and Marketing Workshop in St. Louis – and for taking my back to my corporate roots.

When I left the corporate world to found CoryWest Media, I was a national sales trainer for Blue Cross and Blue Shield insurance agents. Before that I was an award-winning group insurance sales representative – thank goodness my manager didn’t accept my resignation when I tried to quit my job because my sales were so slow.

And, my very first job out of college was as an inbound marketer for Dun & Bradstreet’s insurance subsidiary. After a few years, I quickly rose from being a telemarketer to become the company’s Midwest regional office manager where marketing corporate meetings, such sales training seminars, became a top priority. Today, a corporate meeting planner pro has a myriad of options to choose from. Here’s a collection of top resources. It’s a start. What would you add?

Special thanks goes out to my fellow MPI-CAC MarComm committee member, Liz Olson of HelmsBriscoe for contributing so many great ideas! Here’s the presentation guide.

Must Have Marketing Resources for Corporate Meeting and Event Planners Workshop

In the presentation, we tap into valuable marketing resources for corporate events. We walk through the event planning lifecycle to discover the essential tools needed to stay efficient and organized. Attendees learn the shortcuts corporate meeting planner pros use to consolidate tasks, improve the attendee experience, and conserve budgets.


Meeting Planning: purpose, strategy, site, speakers

Meeting Production: logistics and flow

Meeting Communications: email and registration site

Meeting Marketing: content and social

Meeting Management: registration and communication

After Life: community management


Meeting Planning Lifecycle

Most Challenging Spots

How Technology Can Help

Why Taking Shortcuts Works


WIRED PR Works in 3D

Words. Intentions. Routes. Experiences. Design.

Digital. Direct. Dynamic.


Meeting Planning: purpose, strategy, site, speakers




G2 Crowd





Meeting Production: logistics, show flow, team




Google Drive


10,000 feet


Meeting Communications: email, registration team





Meeting Marketing: messaging, content, social

Google Analytics




Meeting Management: registration, payment, communication






Community: customers, prospects, peers



Social Media Club




Talkwalker Alerts



Event App Bible from Event Manager Blog

Corbin Ball


Travel Apps






How about you? What meeting planning resources do you rely on most? 


About Your Speaker

Would you like to bring this program to your group as a workshop or a webinar? Find out how to book Barbara as your event speaker.

Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands and connects communities in 3d: digitally, directly and dynamically. A founder of Social Media Club Chicago, Barbara is a recognized social media industry thought leader and an in demand speaker/trainer. As publisher of, a top 50 PR blog, Rozgonyi’s work is often a catalyst for innovative and creative marketers. A member of MPI Chicago Area Chapter, Barbara serves on the MarComm committee. Nominated for MPI-CAC’s 2013-14 “Tomorrow’s Leader” Award, Barbara was honored as the chapter’s most engaged member for June 2014. Barbara’s speaking engagements include MPI CAC TechCon, MPI CAC EdCon, IMEX America 2014 and Association Forum’s 2014 Holiday Showcase. An author, Barbara contributed the LinkedIn chapter to the best-seller “Success Secrets of the Social Media Marketing Superstars” and is the featured PR author in the 2015 release, “Success Secrets of the Online Marketing Superstars.”

About Barbara Rozgonyi

Barbara Rozgonyi publishes and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.

2 thoughts on “Must Have Marketing Resources for Corporate Meeting Planner Pros

  • Daniel Honigman

    Thanks for including G2 Crowd in your very comprehensive list + presentation, Barbara! If any of your readers or presentation viewers have any questions on the vendors you listed, we have most (if not all) of them up on the site! Asana, Basecamp, Hootsuite – we have ’em all.


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