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New Decade, New Digital Ideas
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping…
Brink ebook download | Social Media Guide from the Edge by Todd Defren
“Google is every brand’s new home page.” “You might want to think less about “marketing” and more about “findability.” Two of my favorite quotes from Brink, a new new ebook that captures the best of Todd Defren’s writing at his blog, PR Squared. A principal at SHIFT Communications, Todd sets the tone for the…
Branding Transportation: Movable platform or an in-place podium?
Do you spread your ideas around or leave them up at the same URL all day, every day? That’s a question for bloggers. How about the rest of you? How far does your message travel? Do you spread it or do other people do that for you? Today a friend called in need of an…
Teleseminar Secrets | MEGA Challenge Entry | Ultimate PR Secrets
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I chose to break up my…
Passing the Light
Read this post. Watch this video. You could save a life. It’s Suicide Prevention Awareness Week. Over the weekend, we lost one of social media’s brightest stars. Emotions range from confusion, frustration, sadness, shock and disbelief. Although I greatly admired Trey as a fellow Social Media Club chapter leader, I regret never taking the opportunity…
Why You Need Year-Round Thanksgiving PR Strategies
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
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