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BlogWord | PR Do’s and don’t’s
In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis Key Discussion Points…
Ezine Article | Contest-ing PR | 8 Ways to Winning Giveaways using Publicity and Viral Marketing
Update: Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article: Hi Barbara Thanks for your latest email, we are currently putting together a contest and your Words of Wisdom are very…
CES Sears Blue Blogger Crew Day One Recap
This report comes to you directly from Las Vegas where I’m attending the 2011 Consumer Electronics Show as a member of the Sears Blue Blogger Crew. Today we attended press conferences by Samsung, Panasonic and Sony. But before we could do that, I had to get into the show. Thanks so much to Jody of…
Turning 17 on the Trails
Turning 17 isn’t quite as momentous as becoming 16, 18 or 19. It’s an odd number with not much attached to it. In the 70s Janice Ian sang, "I learned the truth at 17 that love is meant for beauty queens." For Phoebe’s it’s not the number, it’s what the year brings: senioritis, college applications,…
- Blogging | PR | Social Media
Shiny Object Syndrome – Do You Have it?
Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden. Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and…
Social Media, Marketing & PR | Start Talking to Each Other
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response that sums up neat and…