What will be big in B2B marketing trends in 2017?
SnapApp asked 73 top marketers to:
List 3 trends B2B marketers can leverage to break through the noise in 2017?
You can read all 219 B2B marketing trends here.
Top 10 B2B Marketing Trends
Here’s a quick snapshot of the most common marketing trends mentioned:
- Video marketing (live streaming)
- Marketing automation
- Interactive content and visual storytelling
- Personalization
- Account based marketing
- Artificial intelligence/ machine learning
- Influencer marketing
- Sales enablement
- Closed loop attribution and reporting
- Strategy
And, here’s my take . . .
Barbara Rozgonyi
CEO at CoryWest Media
- Influence
Influencer marketing is hot, hot, hot. Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement.
- Collaboration
Silos get busted in 2017. Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service – and community – together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic.
- Event Engagement
B2B event budgets will expand beyond the display costs into funding live engagement opportunities to introduce a spectrum of opportunities before, during and after the event. Influential speakers become corporate spokespersons.
I’m honored to be included in the company of many legendary marketers I admire and follow. Here’s the list.
How about you – what do you see trending in 2017?
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