Pick Up Three 2017 B2B Marketing Trends to Watch

b2b-marketing-trends-2017-wiredprworksWhat will be big in B2B marketing trends in 2017?

SnapApp asked 73 top marketers to:

List 3 trends B2B marketers can leverage to break through the noise in 2017?

You can read all 219 B2B marketing trends here.

Top 10 B2B Marketing Trends

Here's a quick snapshot of the most common marketing trends mentioned:

  1. Video marketing (live streaming)
  2. Marketing automation
  3. Interactive content and visual storytelling
  4. Personalization
  5. Account based marketing
  6. Artificial intelligence/ machine learning
  7. Influencer marketing
  8. Sales enablement
  9. Closed loop attribution and reporting
  10. Strategy

And, here's my take . . .

Barbara Rozgonyi

CEO at CoryWest Media

http://www.wiredprworks.com | https://twitter.com/wiredprworks

  1. Influence

Influencer marketing is hot, hot, hot. Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement.

  1. Collaboration

Silos get busted in 2017. Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community -  together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic.

  1. Event Engagement

B2B event budgets will expand beyond the display costs into funding live engagement opportunities to introduce a spectrum of opportunities before, during and after the event. Influential speakers become corporate spokespersons.

I'm honored to be included in the company of many legendary marketers I admire and follow. Here's the list.

• Joe Pulizzi
• Sujan Patel
• Michael Brenner
• Jayson DeMers
• Mandy McEwen
• Brian Carter
• Ann Handley
• Sam Hurley
• Lee Odden
• Arnie Kuenn
• Amanda Maksymiw
• Pam Neely
• Kathryn Hawkins
• Tom Pick
• Ben Cocke
• Ian Cleary
• Marcus Sheridan
• James Norquay
• Matti Lintulahti
• Barbara Rozgonyi
• Loz James
• Nigel Temple
• Andy Crestodina
• Chris Makara
• April Dunford
• Meagen Eisenberg
• Nathan Whitington
• Chad Pollitt
• Mike Lieberman
• Rick Ramos
• Bernie Borges
• Ashley Zeckman
• Chris Grant
• Sarah Mitchell
• Dennis Wakabayashi
• John Miller
• Shelly Kramer
• Dave Fleet
• Ron Sela
• Tony Wood
• Dom Nicastro
• Wes Yee
• Simon Penson
• Lisa Manyon
• Ashley Faulkes
• Joel Harrison
• Brad Friedman
• Allen Gannett
• Christine Whittemore
• Holger Schulze
• Malinda Wilkinson
• Mike Allton
• Mike Neumeier
• Aubrey Beck
• Daniel Kushner
• Melanie Seibert
• Maryrose Lyons
• Eric Baum
• Susan Tucker
• Francesca Alexander
• Andrea Wahbe
• Rahel Anne Bailie
• Amy Chan
• Ben Matthews
• Nathan Smith
• Jay Perkins
• Maggie Fitzgerald
• Heather Flash
• Paul Pruneau
• Christine Viera
• Mike McGrail
• Donna Moritz

How about you - what do you see trending in 2017?


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About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.