How do you commune with your community? Recently, a client asked how we develop our social media marketing strategies. Our approach is based upon our Marketing Transformations Process, a 10-step program that results in an accelerated marketing plan. Today, I’m sharing an outline with you to get your input. While […]
Monthly Archives: April 2009
15 posts
It’s almost unbelievable – only 81 out of the Fortune 500 companies have public-facing corporate blogs. Is it me or does 16% sound impossibly low? This stat is a key finding of a new research study, “The Fortune 500 and Blogging: Slow and Steady” conducted by Dr. Nora Ganim Barnes, […]
Jan Brady: Well, all day long at school I hear how great Marcia is at this or how wonderful Marcia did that! Marcia, Marcia, Marcia! To paraphrase Jan Brady of The Brady Bunch . . . Well, all day long on twitter I hear how great Social is at this […]
Prelude: Soon I’ll be presenting a program to computer consultants about how to use the power of social networking to build your brand and strengthen client relationships. To illustrate how to add entertainment value to build your brand and strengthen client relationships, in this post we’ll compare social networking and […]
A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, […]
“Emotional intelligence isn’t a luxury tool you can dispense with in tough times. It’s a basic tool that, deployed with finesse, is the key to professional success.” -The Harvard Business Review, April 2003 Stress affects performance. You know that. But, did know that just one negative interaction can derail your […]
Before twitter, this kind of catastrophe might have been a bad brand smudge that could be wiped out over time. But not now. After checking out most of the Easter weekend, on Sunday night I dropped into to twitter to see what was going on. Well. lot and lots of […]
While these tips were written specifically for those ages 44-63 to appear on Toby Bloomberg’s Diva Marketing blog, there is something in here for everyone. Toby asked each of her guests, Des Walsh, Carlos Hernandez and Barbara Rozgonyi [me!] to submit social media tips as a companion to our appearance […]
A reader writes: We’re an eco-friendly baby products company. How can we use social media? We plan to start a blog, but do you have any other ideas? Answer: [Have a question you’d like answered? Email connectATcorywestmedia.com with Question for Wired PR Works in the subject line.] Starting a blog […]
Blowing off boomers as social media no-shows? Take a look at these statistics and then listen in to: Boomers Step Into Social Media, hosted by Toby Bloomberg with guests, Des Walsh, Barbara Rozgonyi [me!] and Carlos Hernandez Twitter Traffic Spiked by 45-54 year olds The majority of Twitter’s roughly 10 […]
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