Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re […]
Yearly Archives: 2008
246 posts
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time […]
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing […]
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being […]
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to […]
Vote here through Sunday, November 30th 11:59 pm PST for your favorites . . . Mashable Open Web Award Categories Mainstream and Large Scale Social Networks Embeddable Widgets Blog Plugins Social News Social Networking Applications Social Bookmarking Search And Social Search Sports and Fitness Photo Sharing Video Sharing Start […]
Does age matter in media relations? What is a credible source? Do journalists get SMPRs? Thanks to Middelberg Communications for contacting Wired PR Works with the preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World. Because the survey is in progress, journalists can still participate in the […]
Thanks so much to Mary-Lynn Foster and George Krueger for interviewing me as a The Bigg Success Expert Session guest. It was fun to talk about how to promote your business for free as a radio show guest. You can listen to the preview for free and I’m pleased […]
Today, November 18, WALL-E comes out on DVD. [And, yes I’m asking myself if my blogging mentors would write this kind of post. Stay with me – there is a lesson or two here somewhere.] I hate robots. I love Pixar. I didn’t want to see WALL-E. But, I couldn’t […]
At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. So, we did. At the mall over the weekend, we tried to take the stairs. But, there are no more stairs. There are only elevators and escalators. According to Rory Vaden, the […]
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