What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. […]
Yearly Archives: 2008
Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book – and they read the reviews. When I met Brad Shorr, his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com […]
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers. Read about how youth and video cameras are changing the world. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know […]
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Butts in Seats-How to Turn People Out: the Secret Ingredients. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave […]
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Power of Word of Mouth, Paid Media and the PSA. A PSA is a public service announcement or free air time on major media that’s given to non-profits. This post is one in a series of four; browse the […]
Google Beth. Look for Beth’s blog. Got it? Right now it’s the number one result for Beth – out of 65,300,000 results. Beth AKA Beth Kanter, was in some of the same sessions I was at BlogHer last summer. At the time, I remember her as a stand out for […]
Super Quick Quiz Who did you talk to online today? What did you say? Where did you go? Why? What did your recommend? What did your friends do online today? Super Quiz Answer One window fulls of feeds – from you and your friends. It’s all there: twitter, Facebook, RSS, […]
It’s summer. School’s out. Do you know where your website’s [or blog’s] grades are? Use today’s cool tool, Website Grader developed by HubSpot, to find out. Using a 100 point scoring system, you’ll have one number to relate to along with lots of areas to improve. And, the really cool thing: you […]
Cameras. They’re everywhere. And, they’re aimed at you. Because I’ve been in front of or behind the camera so frequently recently, looking camera-ready is on my mind. At a recent tweetup [a social gathering for people who twitter; follow me @wiredprworks], we joked about getting our pictures taken. Part of […]
How influential is your blog? If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings. How did wiredPRworks come in? Up 15 points from our November 2007 PR Friendly Index blog ranking […]