Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked.
Reader feedback keeps you going and on track. Posting to a blog with viewer stats gives you clues to “best-selling” articles in real time. WordPress’ dashboard reports stats on referrers, number of views and click-throughs.
Here’s a list of search engine terms people used to find Wired PR Works yesterday. . .
Click on the image to enlarge it. A week’s worth of search engine terms follows at the end of the article – no numbers, just terms.
Here’s how you can profit from your blog’s search term statistics . . .
– match key search terms to your categories, content and post titles to see what’s attracting the traffic and adjust categories [and your topic coverage] to draw additional viewers
– check your page rank for the search term, if you like the positioning, keep posting and nurture a community
– follow a few experts you like and cover their latest news on your blog with an affiliate link to their products, where appropriate
– chart changes in terms over a few weeks and readjust your writing plans on a monthly basis to add depth and consistency
– respond quickly with updates to most popular stories as they age so they appear fresh, not stale
– when you do a search for one of your search terms and it comes up on the light side, write a post or two and claim the search space as your own if you want that traffic
– promote the charities you support with a donation link, especially when they may not have a high page ranking site of their own
– search other blogs to see who’s writing about the same topics you are, check out their blog, comment on a few posts and then email the blogger to request a reciprocal blogroll posting
– type in the search term and see what else comes up; you may be surprised to find you own an obscure term that could generate some faithful traffic
– use the blog’s search term stats as a traffic estimator for new projects
Here’s my list of search terms from the last week . . .
Yesterday
Search Views
pirate day kindergarten
BUILDINGS CELEBRATING DISCOVERING OF NEW
nintendo wii at kmart
2007 halloween retail
project mindshare 31
Marc Harty – Traffic from PR & Web 2.0
ultimate pr challenge
David Rozgonyi
“marketing tricks” +gorilla +video
how did elvis get famous?
“list and found”
2007-02-15
Search Views
cartoon network stunt
lakhani become an expert
nintendo wii kmart
wii at sears
kitchen design american foursquare
mike woo-ming “big seminar”
alex mandossian teleseminar secrets
Nintendo Wii online marketing influencer
cartoon network publicity stunt
how to get media coverage from a publici
WII SEARS
ultimate challenge video abe lincoln
“list and found”
blogsphere forecast
kitchen redo
2007-02-14
Search Views
ezine theme wordpress 2007
wired writing
wealthy mind international
sears + wii
i learned the truth at 17 that love was
wii sears
dove ads
dove ad age
sears wii rss
little caesar’s commercials on youtube
Wii Sears
cartoon network ads
2007-02-13
Search Views
Marc Harty pr
Sad videos on youtube – tributes
public relations planning cartoon
Nintendo Wii creatives
mega challenges
“john drury” chicago als
racy text messages ideas
live traffic video cam glen ellyn il
dixie chicks
MINDSHARE PROJECT
2007-02-12
Search Views
symbols in budweisers king crab commerci
biggest publicity ever
“Dick Desich” replay
mega essays entry
steve irwin youtube videos
22 rules of public relations
2007-02-11
Search Views
transworldnews
charity statistics in dupage county il
movie public relations seminar
www.topix.net/dir
Jenny Hamby
Well, what’s your conclusion? Thanks for leaving your comments below!
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