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Monthly Archives: June 2011

Google+ Project Invitation What to Do After You Get Yours

Posted on June 30, 2011

google+ project invite

Did you get your Google+ project invitation yet?

Update July 1, 2011 Found a possible detour to the Google+ invitation closure.

Last night I got an invitation to join Google+ and along with it was an invitation to invite 500 friends. Wow!

Update June 30, 2011: According to Reuters, Google is closing invitations. Found this update about 20 minutes after this post went live. So, for now, I have to take back my offer to extend invitations. Apologies for that, but I will keep a waiting list and will send invitations when the doors open again.

I’m giving away 50 invitations throughout my social networks. If you’d like one, leave a comment or DM me with your email address.

Google has great timing. Today is Mashable Social Media Day and tomorrow is the start of the July 4th weekend. How big is this news?

Remember when Google announced Buzz and then Wave? Yeah, that was big news, too.

This time, I think Google’s got it figured out.

In a post called “Introducing the Google+ project: Real life sharing, rethought for the web,” Google says,In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests.”

Need more information about the Google+ project?

Tour this Google+ Project Interactive demo and read this excellent Google+ preview from SpinSucks and this extensive Google+ project review from PC Advisor.

You can also check out Google’s YouTube channel with videos like this one.

 

To give you an idea of how the Google+ interface looks and works, I made a quick slideshow.

Google+project overview

Google+ Project Invitation What to Do After You Get Yours

1. Set up your Google profile, if you haven’t already. You’ll be asked to fill in a few blanks, upload a profile pictures and add links to sites you want to profile.

2. Choose and name your circles. You can always add or change later, but why not start out right?

3. Invite people to join you. Think about this one. If you get 500 invitations, you might want to extend them to your network only.

4. Post something and start connecting.

5. Get your family on board. This might be one of the biggest benefits of Google+ – you don’t have to convince them to set up a Facebook page first.

6. Adjust your privacy settings.

7. Find some sparks or topics you want to follow.

What do you want to know about Google+ ?

11 Comments - Posted in Google, Social Media, social networking Tagged with: ,

Tracking and Sharing Clicks to Links

Posted on June 27, 2011

measure-social-media-statistics-budurl

Every week I share a few dozen links to information. My goal is to share knowledge wants or needs. Reader relevancy is key. But how do you know what your people will really like?

That’s where measuring and sharing clicks to links comes in.

Tracking what people like to read makes for more effective content marketing management.

To measure what my network likes, I use BudURL a link shortening and tracking service. When I find an article I’d like to share, I use BudURL to shorten the link. You can choose a randomly assigned identifier or assign one of your own to track traffic.

Post the link to your social networks and tracking begins automatically. You’ll get reports like the one accompanying this post.

In addition to number of clicks, you get statistics on where the traffic comes. You can even see who retweets your link on twitter. Here’s a look at what’s most popular with my network right now.

Five Most Recently Clicked Links

10 Brands that will disappear in 2012

Will Sears become Kmart? Each year, 24/7 Wall St. regularly compiles a list of brands that are going to disappear in the near-term.Last year’s list proved to be prescient in many instances, predicting the demise of T-Mobile among others.Thanks to @bradshorr and @windycitysocial for the retweet.

Content Marketing Grid V2

This is a post I wrote about Eloqua’s new content marketing grid and how it helps marketers plan and link content to key performance indicators.

Blago Jurors Nearing Verdict

When the New York Times sent a breaking email alert about this story, I linked to this story. Somehow I don’t think this will be the end of the Blago saga.

Facebook is Taking over the Web

Facebook is taking over the web, according this post from businessinsider.com. With browsing time up 69%, what effect will this have on SEO? Thanks to @wboswell for the retweet.

Six Months of Digital Trends

Digital trends in this post from imediaconnection.com include hashtag marketing and more fans = less engagement. Thanks to @techpr and @MSLChicago for the retweets.

How do you track reader engagement?

0 Comments - Posted in Content Marketing, PR Tagged with:

Content Marketing Grid Maps Channels to Business Goals

Posted on June 24, 2011

content marketing grid infographic

Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types of marketing communications. Let’s take a look . . . .

Read More…

2 Comments - Posted in Content Marketing, Marketing, PR, Social Media Tagged with: , , ,

LinkedIn Reports Men Most Savvy Social Networkers

Posted on June 23, 2011

True or False: Men rock at cosmetics connections while women round up ranching and take over the tobacco industry. That’s all true – if you’re talking about networking on LinkedIn.

And – get this – LinkedIn reports men are more savvy than women when it comes to social networking.

Are you surprised? Read on . . . Read More…

0 Comments - Posted in LinkedIn, PR, YouTube

Celebrate Mashable Social Media Day 2011 in Glen Ellyn

Posted on June 22, 2011

Live in the Chicago area? Love celebrating? Interested in social media? Here’s an event for you. June 30 is Mashable Social Media Day. To celebrate, Digital Innovation Forum [DIF] is hosting a Blog Birthday Bash / Summer Social in Glen Ellyn, at the heart of DuPage County.

RSVP for Mashable Social Media Day on June 30 in Glen Ellyn on eventbrite at http://blogger-summer-social.eventbrite.com/

Top 5 Reasons to Attend Mashable Social Media Day 2011 in Glen Ellyn

1. Celebrate Effective Communications Month + Mashable’s Social Media Day

2. Meet up with west suburban Bloggers IRL

3. Explore what’s working in blogging and content marketing

4. Add sparkle to your summer social calendar

5. Wish WiredPRWorks.com a Happy Fifth Blogaversary !!!

Convene. Connect. Converse.

6:30 – 8:00 p.m. Networking and cash bar

It’s new. It’s now. It’s DIF.

Mixing socializing with programming and a live learning lab, Digital Innovation Forum [DIF] breaks the traditional networking world mold into a 3D [digital, dynamic and direct] experience.

If you’re looking for a place to connect with other social media enthusiasts where you can:

1. exchange digital innovation ideas

2. learn more about how to get social media to work for you and your business, and

3. grow your community connections in 3D

DIF is it.

DIF DuPage is a community think tank that focuses on content and community development via social media, mobile and interactive platforms.

Live Social Media Marketing Learning Location
Illinois Institute of Technology School of Applied Technology 201 E. Loop Road Wheaton, Illinois

Digital Innovation Forum [DIF] Producer
DIF is proudly brought to you by CoryWest Media, LLC, a DuPage County business since 1996. Thanks so much for your interest and consideration in attending this event! For more information, contact Barbara Rozgonyi at 630.207.7530, email connect@corywestmedia. com or follow @wiredprworks on twitter.com.

0 Comments - Posted in Blogging, Events, PR, Social Media