Corporate Twitter Bootcamp for Internal Communicators and PR

Twitter Boot Camp How does twitter work in corporations?

Thanks to Ragan Communications you can register for a one-day twitter bootcamp to attend in person in Chicago or live via webcast where ever you are.

Disclosures: I am delighted to be the twitter PR speaker for this presentation. Event design and content shown here developed by Ragan Communications.

Have a twitter PR case study you’d like to share or a question you’d like to ask? Let’s talk it over in the comment box.

CHICAGO WORKSHOP

Special announcement: If you can’t attend this live event, watch it with your team over our new video webcasting network. (Select the “Live Webcast” option on the “Registration Details” page. Webcast instructions will be e-mailed to you prior to the event date.)

About the workshop

You’ve heard about Twitter. You’ve probably joined this micro-blogging site. And now you’re wondering: ‘OK, what now? How can Twitter help me serve customers, the media and our employees?”

During this daylong workshop, you’ll learn:

The fundamentals:

What should be my strategy?
Why you need to become an expert in micro-blogging and Twitter today.
How to use Twitter step-by-step, including the basics: How do I find followers? Should my company have multiple Twitter sites? What about approvals? Do I need them?
How do I use Twitter in a crisis? And how do I respond to “ragers”?
What do customers or employees expect from your Twitter feed?

The etiquette:

How many Tweets should I send out daily? (And is there a limit?)
What content is considered appropriate?
When do I block someone from following me?
When NOT to respond to a critic
The most effective ways to engage your audience and key stakeholders

Pitching the media:

How do I find and pitch reporters on Twitter? (“the Twit-pitch”)
The five things you should NEVER do when using Twitter for media relations
Why the best pitch is not what you think it is
Case studies from companies that have scored huge coverage on Twitter

Featuring Twitter experts:

	Director of Corporate Communications, CME Group Allan Schoenberg
	CEO, Ragan Communications Mark Ragan
	Communications professional at Delta Dental Ari Adler
	Founder, Social Media Club Chicago Barbara Rozgonyi