So, you’re on twitter. So am I.
Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective?
Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you want to value your social media presence.
1 Twitter Grader
Outside of updating and connecting and following wherever the action takes you, one way to find out how you’re doing is to measure your performance with the twitter grader. Click on this screen shot to see my twitter grade. Other report features include terms and suggested people to follow. The total number of twitter users seems low at 56,492 ; estimates on the number of total twitter users exceed 3 million.
2 Twitter Page Rank
Steve Rubel suggests that page rank is the ultimate measure of online influence and offers this tool to check Google page rank. In his post, he talks about checking page rank for twitter and friendfeed sites. @wiredprworks on twitter.com ‘s page rank is now a 5, while http://barbararozgonyi-wiredprworks.com is now a 4 [down from a 5 because I dropped ad words?] and https://wiredprworks.com is also a 5 – even though this URL is a domain redirect. So, my twitter id is out ranking my blog’s main address.
3 Google Results for Your Twitter ID
Google site:twitter.com “twitterid”
Google twitter id
Set up a Google Alert for @yourtwitterid
4 Twitter Monitoring
Twitter Search search by keywords or name
TweetBeep customizable twitter alerts via email
TwitScoop tells you what’s happening on twitter right now
5 Twinfluence = Twitter Influence
Here you can measure reach. For example, wiredprworks on twitter.com reaches over 1.2 million people. Hat tip to @prsarahevans for mentioning twinfluence.
Your Turn
Why do you follow the people you do on twitter? How do see twitter evolving as a marketing-pr-seo tool in the next 3-6 months?
English
13 thoughts on “Twitter PR | 5 Ways to Measure Rank, Reach, Results”
As these tools emerge i find myself wanting to move past the “look how good I’m doing” phase and dig into what the data tells me I can do better. Twinfleuence provides the ideas behind his formulas, and I’ think thats a good step forward in this arena. How else can we really use these tools if we do not understand what they are really measuring?
Richard Reeve’s last blog post..The Splendor of the Twitter Stream
Thanks for your comment, Richard!
With multiple measuring sticks,it’s easy to get caught up-or stuck-in the “look how good I’m doing” phase.
Interpreting numbers is one way to measure results and improve performance.
But, without relationships do numbers really matter-on twitter or anywhere else?
Thanks for your comment, Richard!
With multiple measuring sticks,it’s easy to get caught up-or stuck-in the “look how good I’m doing” phase.
Interpreting numbers is one way to measure results and improve performance.
But, without relationships do numbers really matter-on twitter or anywhere else?
Useful information to help address client’s need to have measurable results.
Appreciate your research and illuminating these tools.
Useful information to help address client’s need to have measurable results.
Appreciate your research and illuminating these tools.
Very useful post. Do check out a fresh post on how to build rank and influence in the first place. From Jeff Woelker, a Chicagoan, like you.
7 Habits of Highly Successful Twitterers:
http://www.jeffwoelker.com/2008/10/23/7-habits-of-highly-successful-twitterers/
As Clive Thompson wrote, “lifestreaming” will change our culture fundamentally.
Very useful post. Do check out a fresh post on how to build rank and influence in the first place. From Jeff Woelker, a Chicagoan, like you.
7 Habits of Highly Successful Twitterers:
http://www.jeffwoelker.com/2008/10/23/7-habits-of-highly-successful-twitterers/
As Clive Thompson wrote, “lifestreaming” will change our culture fundamentally.
est advice I’ve read in a while. Many people underestimate the value of PR but this post should change a lot of thoughts.
est advice I’ve read in a while. Many people underestimate the value of PR but this post should change a lot of thoughts.
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..