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What is the purpose of Influencer Marketing?
Influencer marketing isn’t shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. Influencer marketing was known as blogger relations – and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds…
Marketing Funding Challenge: How Much Can You "Find" in Two Hours?
Here’s how this blog works best: I write the posts. You read the posts and contribute to the conversation. We test the posts. We report results. Today, I’ll go first. A few days ago I wrote about how to find marketing funding. Thanks to Chris Brown for picking it up and writing a great piece…
LinkedIn Webinar Unlock Thought Leadership Series
Ever wished you could be a LinkedIn thought leader but didn’t think you had the ideas or experience to be stand out and sought out? Then this webinar is for you. Listen in and learn the steps you need to take to go from being invisible on the sidelines to becoming a recognizable thought leader. …
Making Local Search More Effective
Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a look at 10 ways to…
Blogs as Lead Generators
Are you a blogger? If not, maybe you should be. Here’s a clip from a Yahoo! News article called “Blogs Are Put to Use as Business Machines:” Creating your own blog helps spark publicity and enhances a company’s credibility, says Andy Sernovitz, chief executive of the Word of Mouth Marketing Association, which is based in…
Marketing Strategies | How Far to Shift with the Economy
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…
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