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Teleseminar Covers 5 Topics, Includes Virtual Online PR
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this…
How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance
One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo, CEO of Marpipe for taking us behind the scenes for a look…
8 Superhero Super Powers that Save the Day for Small Business
Inspired by the opening of The Avengers today, today I’m challenging you to be a Superhero. You don’t have to wear a cape, fly through the air or leap tall buildings in a single bound to be a Superhero. Just use your super powers. How do you define a Superhero? 8 Superhero Super Powers that…
How to Use Micro-Influencers to Build Brand Engagement
“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks What do you need to know about #InfluencerMarketing? Here’s a podcast that will fill you in and a conference that will bring you up to date. I’m looking to learn lots more at Influencer Marketing Days where…
FTC Releases Advertising Disclosures Guidance for Online Influencers
A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Full disclosure: The following information is directly from the FTC. Thanks to the FTC for sending us this information via a news release. As a brand influencer, I appreciate knowing when and how…
Social Media Marketing Webinar Replay via MeetingBurner
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet. When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out. It was easy…
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