Email Marketing and List Building for Bloggers BlogHer13 Recap


Smart marketers know that the value of their business is in the list. This post covers email list building tips for bloggers. This is one is a series of BlogHer13 posts. How about you – how do you invite and welcome email subscribers?

Thanks to Laura Fuentes, of and for sharing her approach. Although I speak about email marketing, it’s always good to see what’s working for other people – especially bloggers.

Grow and Monetize Your Email List with Marketing for Bloggers

At the start of her presentation, Laura proved her methods work when she showed a graph that charted growth, lots of growth.

Here are a few takeaways. For a complete Grow and Monetize Your Email List with Marketing for Bloggers session transcript, visit the BlogHer site.

Ask and Then Ask Again

When you go to Laura’s site, it’s immediately apparent that this is a subscription service, which – to me – is a very good thing.

Three out of the four categories under the main image underscore actions you can take to stay in touch: free week, member login and sign up.

Every post starts with this call to action: Get access to a FREE week of school lunch menus

The sidebar offers a signup form.

A link within the post’s text goes to a sign up page

A call to action to subscribe caps the post: LOVE our MOMables® ideas? Get MORE delivered weekly to your inbox -Yes, FREE

To show value, links within posts go to idea charts like the best 25 road trip snacks.

Find out What Your Community Struggles With

After opting in, new subscribers get an email that asks “what do you struggle with most?”

Because all of the answers go to Laura’s personal email, she can see them right away. Laura reads all of the answers and sends a personal reply.

The questions give her content ideas and let her know what her readers are interested in know more about. Since 90% of the people thank her for her reply, I’d say that’s time well invested.

Scheduling Email

The key here is to be consistent. Every Sunday at 5:00pm, Laura’s email arrives in subscriber’s inboxes, which is just about the time parents are thinking about what to put in next week’s school lunches. What time could your email show up when your readers need it most?

Bringing Brands Into Your Blog and Ramping Up Content

In her weekly emails, Laura covers what happened to her that week and how it applies to her subscribers. She advises to always be connecting, like a good friend. Subscribers get exclusive opportunities and recipes that they can’t find anywhere else, except in her emails.

Sponsored brands can be featured; the benefit is they get exposure to the community in a trusted communication. Laura looks for quality brands and products that fit the community’s demographics. Before working with the brand, Laura comes up with a plan for execution that includes sending an activity report every two weeks.

Getting Around Gmail Changes

Recently, Gmail began automatically categorizing many subscriber newsletters as “promotional.” All of these emails got moved into a tab; you don’t see them in your inbox. Laura recommended a post by Derek Halpern that covers how to fix the new Gmail changes.

Let’s Keep the Discussion Going

I’d love to cover this topic more in-depth. What questions do you have about email marketing and list building?

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