Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. […]
Marketing
632 posts
We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak. Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear […]
It’s that time of year: when people in Elvis, Angry Birds, and other popular Halloween costumes show up. In just about two weeks, Halloween ghosts and goblins start ringing doorbells. Let me ask a personal question: How do you treat at Halloween? As you’re getting ready for Halloween and the […]
If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed […]
What would you rather do: hang out with the character with a smoking coffee pot or attempt to take notes for hours and hours in a conference room? Exactly. That’s why I’m so glad BlogWorld is offering a virtual ticket option this year. BlogWorld and New Media Expo is November […]
Thanks to all of you who offer free lunches or coffee in exchange for “picking my brain.” Now that I’ve changed my diet, fancy lunches are not so appealing. And, I don’t drink coffee anymore. 🙂 If you really want to know what I think, here are a few free […]
You know they’re out there, but where do you find them? Them = people you want to connect with. Connections = network. Network = opportunity. [Here’s an invitation to be on my A-list.] On LinkedIn, you can start by importing your email address book and sending invitations only to people […]
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet. When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test […]
When a friend asks for your secret recipe do you give it out? Thanks to my friend Jeannie Walters who asked for it [she’s now your friend, too – right? 🙂 ], I’m giving out the secret ingredient I use to not only measure web stats, but keywords and customers […]
632 pounds. On display in Las Vegas, this outrageous orange pumpkin attracted all kinds of attention. How can you do that? One easy way is to step into the spotlight that’s already on during national holidays and special observances. If there was ever a month to promote your business, October is […]
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