Routing customers through a sales process is a necessity – the more clear the direction to their desired destination, the better the probability that they will see your ad, find you in a search, click on a link and then find a match. Landing pages welcome visitors and let them settle gently into new territory….
For those of you who missed the PR P-R-I-M-E-R call this morning, here’s a replay. Listen as Jenny Hamby, The Seminar Marketing Pro, interviews me about how to use the power of publicity to promote your blog and your business. You’ll learn: – why you must think like a publisher – how to report on events…
It’s the first Monday of 2008. If you worked out at a gym today, you didn’t need a calendar to tell you that it’s time to start seriously sweating. After my morning workout at our overcrowded gym, I came back to the office refreshed and ready to go over the 2008 goals I typed out…
In a few hours, 2007 will be history. December 31, 2007 will be the day I remember as the New Year’s Eve the Christmas tree came crashing down. This morning I woke up to crash . . . tinkle . . crush – was that the recycling truck or something in my house? Wait a…
When I talk about blogging, I get asked lots of questions like . . . Why do you blog? Doesn’t that take lots of time? Who reads it [i.e., who needs it?] What’s the point? How much money do you make? Is it really worth it? What do bloggers do all day – is that…
Wondering how a professional public relations or marketing writer can propel your business or marketing blog into the next level? Clicking through my email this morning, I came across what must be on the top ten FAQs of the week. The request for information in a Yahoo! group went something like this: “How much per…
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