Bloggers and PR Strategies from BlogWorld08

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis. Lee Odden filled in for Michael Clark.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

PR2 BlogWorld08 session notes by Barbara Rozgonyi @wiredprworks on twitter.com

#pr2 is the number 2 tag right now on twitter!!! #bwe08

give to get, what do you have to give in order to get @leeodden, bring wine to the picnic @chrisbrogan #pr2, #bwe08

it’s not just about bloggers and journalists, tastemakers – some of the most influential people in new media @briansolis #pr2, #bwe08

@briansolis – pr/marketing definitely fusing, pr will be storytelling, search, CRM market analyst, #pr2, #bwe08

get heavy on the “R” in PR @chrisbrogan, #pr2, #bwe08

@jasonfalls, full disclosure for ethical issues #p2, #bwe08

screenscrape PR session notes here: http://tinyurl.com/47quyd (expand) suggestion from @chrisbrogan, #pr2, #bwe08

understand that if you have an audience, you are a media member and you will be approached by PR people @jasonfalls, #pr2, #bwe08

@briansolis, @jasonfalls, @chrisbrogan, @leeodden – thank for answering my question re: techno PR, wire services, #pr2, #bwe08

just noticed that #pr2 panelists are also twittering #bwe08

get your opinions out there, include other media, different ways to connect w/people than the press release @leeodden, #pr2, #bwe08

@chrisbrogan – let’s all be human, get to know people [and be easy to meet like @chrisbrogan!], #pr2, #bwe08

get to now blogger through social networks, position yourself as a person they want to know about, look for relevancy match #pr2, #bwe08

@briansolis – sent in and out burger coupons to a-list blogger who loves them, pitches always = stories now #pr2, #bwe08

@briansolis hates the word pitch, start thinking about the relationship b4 you have something to say #pr, #bwe08

brevity is paramount, treat pitches as pre-pitches, twitpitch or 3-4 sentence email @jasonfalls, #pr2, #bwe08

pr firm? mention post you read when reaching bloggers @briansolis #pr2, #bwe08

bring folks back to why they need this, something concrete and meaningful @leeodden, #pr2, #bwe08

bring folks back to why they need this, something concrete and meaningful @leeodden, #pr2, #bwe08

people want big results and they want it right away, new media relations is changing the game @briansolis, #pr2, #bwe08

think about people first not strategy #pr2, #bwe08

baja twitter track solved the communications problem: update Robbie Gordon’s fans @jasonfalls #pr2, #bwe08

1st rule: know your audience @jasonfalls #pr2, #bwe08

in the pr session #pr2 #bwe08 on right, row 4, can’t find michael clark so @leeodden joining