Here’s an event I’m really excited about because of the speakers, the networking and the discount I get to give to you!!! Take a look at the event video and let me know if I’ll see you on April 24! The Art of Marketing in Chicago Speakers Learn from six New York Times bestselling authors…
Imagine being one in a crowd of hundreds trying to win the last spot on a fabulous cruise to the Bahamas. You’re jumping up and down to get noticed amidst a sea of others. Now imagine your press release distribution – your releases are fighting against similar odds, battling hundreds of others to turn heads…
If there’s only one person you follow for social media and search engine optimization [SEO] information, make it Lee Odden. Not sure how SEO and social media work together? Watch the video in this post. When Lee was in Chicago for Search Engine Strategies, I attended his presentation. In it, he previewed his new book,…
Ready or not: March 30 is the deadline for Facebook’s new timeline pages for brands. if you’ve been resisting updating, relax. It’s pretty simple to make changes. And, you can always add more detail as you go. Here are four things to do today that will get you and your brand ready for the new…
Ever wished you could go from the sidelines to being a LinkedIn Superstar, but didn’t think you had the know-how to transform your connections into a dynamic business network? I’d like to send you the chapter I wrote about how to do just that. Although I’ve been mentioned in four books now, Success Secrets of the…
Are you a mom. a blogger or a business owner looking to recharge your brand, your appearance and your lifestyle? Then you’ll want to know about an event that’s happening steps away from Oprah’s Studio at Centered Chef on April 13. This is your invitation to attend Andrea Metcalf’s Women’s Dream Conference. As the mother…
Yesterday I competed in a marketing contest. I did not win first prize. But, I entered. Being selected as one of top three presenters was winning enough for me. During my presentation, I invited everyone there to come over here and leave a comment about their marketing success. You can, too. Thanks to Steve Sipress,…
Coming up on March 21 from 6:00-8:00 p.m at Catalyst Ranch., Social Media Club Chicago is hosting an event that will be interesting to anyone who wants to know how to grow a community around a cause. Promising to be an inspiring, and informative event, here are the details from Social Media Club Chicago. The…
“Remember two very important things about human nature: first, people usually enjoy telling others about products they try and like. Second, people like to be appreciated. One way they get appreciated is by being helpful to others.” Dan S. Kennedy Wouldn’t you love having a 100% referral business? How would prospects find out about you?…
Good news for everyone in PR! For the second year in a row, U.S. News & World Report ranks PR Specialist is one of the best jobs in America. Here’s how U.S. News & World Report defines the PR specialist role . . . Your main goal is to generate positive publicity for your client…
Over the weekend, I toured the 2012 International Home and Housewares Show, #IHHS12, at McCormick Place, listened to Jillian Michaels speak and attended a celebrity event with Curtis Stone. Although I’ve wanted to attend the show for years, this was my first trip. I invited my son, Warren, a high school junior with an interest…
Thanks so much to MJ Tam and ChicagonistaLive for producing this BarbWired segment. Here, I’m talking about a social media measurement tool call SocialBro. Do you use it?
They’re the connectors, the cheerleaders and the calendar operators who keep the character in communities. With a myriad of events, people, places and things represent, for a Chamber of Commerce branding and marketing is a multi-tasking adventure. Recently, I was asked how CoryWest Media develops our Chamber of Commerce social media marketing strategies. Here’s a…
They’re the connectors, the cheerleaders and the calendar operators who keep the character in communities. With a myriad of events, people, places and things represent, for a Chamber of Commerce branding and marketing is a multi-tasking adventure. Recently, I was asked how CoryWest Media develops our Chamber of Commerce social media marketing strategies. Here’s a…
Winner of five Academy Awards, including best picture, director and actor, “The Artist” is the first silent film win an Oscar® since 1929. Check out eight social media marketing ideas inspired by the movie. 1. Actions speak louder than words “He’s all talk and no action.” Does this sound like anyone you know? This film…
Winning an award is a good reason to publicize accomplishments. It’s even better if you can bring your clients into the story, too. Here’s a look at a recent CoryWest Media client success story. When our client, Drury Design Kitchen and Bath Studio, enters a design contest, they usually take top honors. In 2011 they…
Looking to grow business in new directions? Here’s some advice from today’s guest blogger, Brad Shorr. PR Firms Can Find New Clients with Digital Agency Partnerships The firm I work for is an Internet marketing agency. We specialize in things like search engine optimization and social media marketing. And, if you are a traditional PR…
Branding, content marketing and social media is the fifth episode in the social media marketing video series. Check out four ways dynamic content marketing can support your business and sales goals. Whose content is it anyway? One of the biggest fears companies have today is “letting people talk about their company.” Whether you have a digital…
Every been to an SMC Chicago event? If not, you’re missing out.* Next week, SMC Chicago presents a panel discussion on “The Future of Community Management.” Beginning at 5:30 on February 23, the event runs until 8:30 at Google’s Chicago offices located at 20 W. Kinzie. Purchase SMC Chicago tickets in advance for $10 or pay…
Public relations and social media is the fourth episode in the social media marketing video series. Looking for video tips? Check out these three in a guest post, originally run here in April 2011 by Bob Tripathi, the Founder & CEO of Internet Marketing Training company Instantetraining.com. 3 YouTube & Video Marketing Tricks You Should Not Miss by…
Search engine optimization and social media is the third episode in the social media marketing video series. Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.
Last November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business feature. Being quoted on AmEx…
Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often overlooked. With the rush into…
Love grants in a moment what toil can hardly achieve in an age. -Johann von Goethe If you love someone, let them know. Originally published in 2007, this post is updated for today. Happy Valentine’s Day! One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love…
“Do what you do so well – and so uniquely – that people can’t resist telling others about you.” Walt Disney Using Walt Disney as an inspiration, master marketer Dan Kennedy shares his take on the power of mastery in this article, which was selected as the February article for GKIC [Glazer Kennedy Insiders Circle] members, The Power…
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