You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post on my blog. And, now it’s in a book.
In the video [I still can’t believe I had the courage to make this with NO makeup – at all!], you’ll see how and where the post appears in Larry Weber’s new book “Stick & Stones: How Digital Reputations Are Won Over Time and Lost in a Click.”
Although Wired PR Works is mentioned in David Meerman Scott’s book “The New Rules of Marketing & PR” this is the first time my words are in someone else’s book. Thanks to Mr. Weber’s editor who emailed me to let me know this was post was selected after the book was published. It’s an honor to be listed along with Reid Hoffman the founder of LinkedIn. I’ve read the book and if you’d like to, too, you can click on this [affiliate] link to order directly from this post.
When I wrote this post, I had no idea it would be published and linked to so much. Here’s why I think that happened . . .
Blog to Book – 12 Keys to Posting for Publishing
1. List: Top 10 anything gets noticed
2. Topic: LinkedIn is a popular social media platform
3. Keywords: Become a Subject Matter Expert is a desirable goal for many entrepreneurs
4. Search: Good search ranking; easy to find
5. Links: Referenced elsewhere with lots of inbound links
6. Author: Credibility with a deep body of work
7. Blog: Established and listed on Alltop and AdAge Power 150
8. Coverage: Referenced within the post about the amount of coverage
9. Winning: Contest winner
10. Content: Well-written
11. Book-friendly: Fits style and format
12. YOUR IDEA HERE 🙂
English 
10 thoughts on “Blog to Book-12 Keys to Posting for Publishing”
Hey Barbara! You look great…although I will say you are brave to do a vlog without any makeup. I just did my first one (with makeup) on Monday and it takes some courage! Did you give permission for them to republish your blog post in the book? Just curious. Anyway, good story about letting things happen without overthinking them. Just put it out there and you never know what might “catch.” 🙂
.-= Dawn @GirlfriendCeleb´s last blog ..Five of our Fave Fall Girls Night Ideas =-.
Hey Barbara! You look great…although I will say you are brave to do a vlog without any makeup. I just did my first one (with makeup) on Monday and it takes some courage! Did you give permission for them to republish your blog post in the book? Just curious. Anyway, good story about letting things happen without overthinking them. Just put it out there and you never know what might “catch.” 🙂
.-= Dawn @GirlfriendCeleb´s last blog ..Five of our Fave Fall Girls Night Ideas =-.
Thanks Dawn!
RE: no make up
I went to great lengths to support the spirit of being authentic! [and transparent?]
No, I did not give them permission – but only because they didn’t ask. And, I am totally okay with that.
However . . .
Letting bloggers know ahead of time that you’ll be including their content in your book is great PR. Because . . . we bloggers like to talk. If you’re reading this post and would like to include the article mentioned, or any one of my 640 others, please leave a comment or contact me at corywestmedia@gmail
Thanks!
Thanks Dawn!
RE: no make up
I went to great lengths to support the spirit of being authentic! [and transparent?]
No, I did not give them permission – but only because they didn’t ask. And, I am totally okay with that.
However . . .
Letting bloggers know ahead of time that you’ll be including their content in your book is great PR. Because . . . we bloggers like to talk. If you’re reading this post and would like to include the article mentioned, or any one of my 640 others, please leave a comment or contact me at corywestmedia@gmail
Thanks!
Makeup or NO makeup , the content is wat important . I Would say Great post and most informative . Thanks Barbara
.-= Mickel Suresh´s last blog ..Entourage Season 6 Episode 8 =-.
Makeup or NO makeup , the content is wat important . I Would say Great post and most informative . Thanks Barbara
.-= Mickel Suresh´s last blog ..Entourage Season 6 Episode 8 =-.
Thanks Mickel! Glad you found the content helpful. Making the video allowed me to express the real me. 🙂
.-= Barbara Rozgonyi´s last blog ..Blog to Book-12 Keys to Posting for Publishing =-.
Thanks Mickel! Glad you found the content helpful. Making the video allowed me to express the real me. 🙂
.-= Barbara Rozgonyi´s last blog ..Blog to Book-12 Keys to Posting for Publishing =-.
The serendipity produced through social networking never ceases to amaze. Thanks for sharing your unique experience and for leveraging video in this post. Fantastic!
.-= Frank DiCostanzo´s last blog ..Authentic Branding and New Media Transparency =-.
The serendipity produced through social networking never ceases to amaze. Thanks for sharing your unique experience and for leveraging video in this post. Fantastic!
.-= Frank DiCostanzo´s last blog ..Authentic Branding and New Media Transparency =-.