Did you do this, too? I’ll admit it. I sent out a flurry of “Happy Holidays” and “Season’s Greetings” hybrid-type announcements: news, wishes and an invitation to a social media event. No sales stuff, but not too much tinsel and sparkle either. After I let the boys open a box […]
Barbara Rozgonyi
Named in honor of jazz vocalist Carmen McRae, WordPress 2.9 Carmen is the popular blogging platform’s latest upgrade. Guide to upgrading to WordPress 2.9 from freshworkshops.com. Installing the latest version took one click. It was so easy I didn’t think to check into what came along with the updates until […]
Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given. In our experience, we’re seeing […]
This post probably should be in a few parts, but since it is a progression of experiences, I’ll keep the collection together. Speaking of collections, you’ll find my Elysian Hotel images here. When I got an invitation to attend a private reception at The Elysian Hotel on November 18 I […]
For my friends in the Chicago area . . . Search Engine Strategies is offering these free clinics and workshops [FTC Disclosure: Thanks to Search Engine Strategies Chicago for granting me a platinum pass, valued at $1995, in exchange for coverage. Watch @wiredprworks and Wired PR Works for session coverage […]
Gratitude is the sign of noble souls. Aesop In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a post that first appeared here in […]
Confession: I love jewelry that sparkles – preferably a lot. To make stones sparkle, they have to be cut to catch light. To be attractive, they need to be shaped. To be displayed, they have to be set. Stones come in many colors, sizes, cuts and shapes. But, they all […]
I’m working on a writing project. This one needs to be more mainstream. So, I tested it out for grade level and readability. While it’s cool to know that I wrote it at the same level that New York Times readers read: 11.5, it’s not so cool that I’m writing […]
Online you can be anyone you want to be. Not that you should, but you can. While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online. Over the weekend, I watched […]
Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an […]