How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. How do you package […]
Yearly Archives: 2020
15 posts
25 Zoom Webinar Video Streaming Tips How can you up your zoom game? As a certified virtual presenter, it’s my job to be at my best, but there’s always room to improve. Here are 25 Zoom webinar video streaming tips to help you take your zoom game to the next […]
Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first […]
Sometimes you have to start fresh. There’s never been a better time to rethink, reframe refocus. Thanks to Zachary Alexander, of Subscription Maker podcast, for having me on as a podcast guest. Listen in. Here’s a preview . . . Today we are talking with Barbara Rozgonyi. Barbara is a PR […]
Who loves video games? Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. And, every summer my family talks about what’s next at E3. But, 2020 is different. This year, like most every other event, #IGNSummerOfGaming is going all digital. One […]
It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out […]
Could this be the worst marketing mistake I ever made? The Day I Wanted to Resign – from Everything Online Well, you had the best intentions. When you make a mistake, you’re supposed to look back at why it happened. Right? For example, when I got a ticket because I […]
AHA! Ask Her Anything with Barbara Rozgonyi What’s on your mind?Ask me anything about branding, marketing, PR, social media, pets, chocolate – or life. 🙂 Tentative Topics5/5 Zooming in5/12 Leading on LinkedIn5/19 Attracting Attention5/26 Thought Leadership 101TimeMay 5, 2020 02:00 PMMay 12, 2020 02:00 PMMay 19, 2020 02:00 PMMay 26, […]
One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo, CEO of Marpipe for taking us behind […]
Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What […]
English