Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free. In this presentation, PR stands for Powerful Relationships. […]
Monthly Archives: February 2010
16 posts
A new report, “Beyond Trust: Engaging Consumers in the Post-Recession World,” defines “trust” and “recommendation,” as the key ingredients to brand success. Amazon.com, a site where customer reviews influence buying decisions, is number one. To measure results, the researchers developed the TrustR factor; 27% of brands scored above average. Compare […]
Image: CNET’s review of the Wired PR Works iPhone App. Now, we’re on the iPhone: together. Will you share this space with us? Start today by answering these questions: 1. Do you have an iPhone app? Yes? Tell us how to find you/it. 2. What iPhone app could not live […]
Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie […]
Almost two years ago, I shared my book group’s reading list. This post attracted lots of traffic from people searching for book group suggestions. If you’re one of those folks, browse this list and also check out Kathleen’s Parker’s new blog, Marian’s Library for reading recommendations for all ages. Before […]
Tomorrow is the first ever HAPPO. What’s HAPPO? Help a PR Pro Out Day is designed to help connect PR job seekers with employers looking for top talent. On Friday, February 19, from 10 am – 2 pm CT PR bloggers, agency leaders, and PR professionals from across the country […]
Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event. On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into […]
Here’s a look at our latest client project, publicizing a social media branding conference in Chicago. In the traditional release version, we start with an event outline and then go into the release. Conference: Using Social Media to Align the Corporate and Personal Brand Event Site: http://sohochicago2dayframework.eventbrite.com/ Location: Loyola University […]
If you have questions like these on your mind. . . . Where do journalists research stories? How believable is social media? When do PR professionals factor in? Cision’s 2009 Social Media & Online Usage Study with George Washington University offers some valuable insights. Heidi Sullivan, Vice President of Research […]
MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%. According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out: 27% Website 21% Pay Per Click [PPC] 19% Email 11% Social Media 10% Search Engine Optimization [SEO] 6% […]
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