For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic. It all comes down to listening. But, first you have to have the tools to tune in. And, you have to go where your people are, which […]
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On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back […]
Here’s the biggest question I get about Facebook: How do I separate my friends and my family from my business? The biggest concern? A clash of the multiple personalities that exist in one’s life. You know who you are: a mom, a sorority sister, an aunt, a book club member, […]
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world – along with more than a few new prospects Almost a year ago today I wrote those words […]
A reader writes . . . Hi Barbara – My name is Mark McGinnis and I’m not sure just how I got on your mailing list – but it was good timing for this… My wife (Kim) and I are new to offering Seminars. I saw that you got 77 […]
Thinking of promoting an event on Facebook? Why not try it? It’s as easy as fill in the blanks. But, like most communications, being strategic brings better results. Here’s a behind-the-scenes look at my first attempt at creating a Facebook event for Chicago’s Social Media Club. Nine days after posting […]
Next week, Chicago’s Social Media Club chapter will host its first event. I’m part of a core group of folks who are working to launch our chapter, one of many connecting social media people throughout the world. If you’re in Chicago and you’re into social media, I’m hoping you’ll […]
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response […]
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? […]
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? […]
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