If there’s one person on the planet I’ve known and trusted to answer: what is the future of content marketing for years, it’s Andy Crestodina. When I first met Andy back in 2008, he was already emerging as someone with brilliant, big ideas. We’ve seen each other at Social Media […]
content marketing
10 posts
You hear it all the time: Be Authentic. But, let’s get real. What does it mean to “be real” on social media? For the answer, let’s ask Katie McKiever. Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social […]
How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. How do you package […]
Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What […]
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution […]
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want […]
Looking for content marketing blogs to follow? Junta42 just announced their latest list. Congrats to Lee Odden, Brian Solis and David Meerman Scott for earning the top three spots. Here’s how Junts42 ranked 431 content marketing blogs
Flash back to 2000. . .. that’s the year I bought http://wiredwriting.com. With plans to use the site as a space to teach people about how to communicate more effectively online, I knew that writers would need to upgrade their skills – even if they were A+ students offline. Today, […]
A simple code keys into a new social media infographic. Yellow is for content. Red is for channels. D means data rich. Four points cover the spectrum: awareness, consideration, centralized and decentralized. How best to interpret this? In New Content Marketing Infographic: “The Content Grid” Joe Chernov, the new director […]
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