Yes, that is me with Southpaw, who represents the Chicago White Sox on twitter, at games and community events. Taken at the Eat.Drink.Tweet. event at US Cellular Field in June 2010, this picture is one of many from my Chicago White Sox Tweetup Album. Thanks so much to Amy Jensen Martin of Digital Royalty for inviting me to represent Social Media Club Chicago on this panel and to Alana Golob, also of Digital Royalty, for being the event coordinator.
What an honor to sit alongside Brad Boron of NHL Chicago Blackhawks; Amy Jensen Martin of Digital Royalty; Sarah Evans of Sevans Strategy and Mark Teahan of Chicago White Sox. Scott Reifert, vice president of Chicago White Sox communications, moderated the panel discussion. In this video, we talk about how we got into social media.
Another question was about a social media success story. As the other speakers before me quoted numbers and great success – you would expect that from @nhlblackhawks – right?, I wondered what I could add. After all, the numbers from my client’s success stories didn’t add up that high and SMC Chicago’s members spill over into the 2100s, not into five or six digits. So, I brought the numbers down, way down into the smallest, most personal interaction: one to one. Because, to me, it’s the smallest of interactions that can have the biggest effects.
When I traced how I wound up sitting between Brad and Amy, the source came back to an invitation on Facebook from Sarah to attend a party at The Wit on a rainy January Saturday night in Chicago. I wasn’t planning on going. I emailed the invitation to a friend and suggested she go. It sounded like fun, but I had other plans. She called me right away – what time do you want me to pick you up? I went. I met Amy and two other moms from my town, which is 22 miles west of Chicago. The image I’m using now on my social networks is from that night. Five months later, Amy called. Six months later I was on the Eat.Drink.Tweet. panel. Today I’m writing a post about it.
How can the next social media interaction you take lead to a success story for everyone? Where do you get your social media inspiration?
Image gallery: Southpaw with Barbara Rozgonyi; social media moms including Xan Pearson and Amy Hesser at The Wit tweetup – and Barbara Rozgonyi, Amy Jensen Martin, Sarah Evans and Duong Sheahan – also at The Wit.
English
8 thoughts on “Playing the Games of Sports and Social Media”
Your point is interesting. It’s relevant to a big debate I see in the social media marketing sphere: Quantity vs Quality. Big numbers vs Small numbers. Social doesn’t go well with quantity by definition so, personally, when I see big numbers reported here and there I think: “this is traditional marketing (push, one way…) applied to the social technology (FB fan, twitter followers..). To me social media marketing is more to rely on the social fabric, the network of people that interact on an ongoing basis. And it’s people to people to people to people. So as an agency or brand, it’s key to pick the right people to interact with as you can’t go after millions in a social way and let them relay the story for you with their own words/feelings/connections. Perhaps social media success is to have the of the right amount of the right people that ‘loves’ you (you=brand/product and foremost employees)
Hi Laurent – thanks for your comment. I like your comparison to fabric. it takes fragile strands of single threads to become a tightly woven fabric.
We’re working on a community project right now that polarizes the love/like/don’t care for connections. I like to think of our clients and their communities as as members of the same mutual admiration society – here’s why we love each other.
I’m interested in your take on how an agency or brand can go about picking the right people to interact with.
Your point is interesting. It’s relevant to a big debate I see in the social media marketing sphere: Quantity vs Quality. Big numbers vs Small numbers. Social doesn’t go well with quantity by definition so, personally, when I see big numbers reported here and there I think: “this is traditional marketing (push, one way…) applied to the social technology (FB fan, twitter followers..). To me social media marketing is more to rely on the social fabric, the network of people that interact on an ongoing basis. And it’s people to people to people to people. So as an agency or brand, it’s key to pick the right people to interact with as you can’t go after millions in a social way and let them relay the story for you with their own words/feelings/connections. Perhaps social media success is to have the of the right amount of the right people that ‘loves’ you (you=brand/product and foremost employees)
Hi Laurent – thanks for your comment. I like your comparison to fabric. it takes fragile strands of single threads to become a tightly woven fabric.
We’re working on a community project right now that polarizes the love/like/don’t care for connections. I like to think of our clients and their communities as as members of the same mutual admiration society – here’s why we love each other.
I’m interested in your take on how an agency or brand can go about picking the right people to interact with.
Hi Barbara,
This is the process I recommend and we’ve built an application around it:
1) have a strategy and identify ‘communities’ that are a good fit for it; It can be straightforward (such as I’m a beauty brand thus I will map the community of beauty bloggers, about ~1000 of them by the way) or sometimes less straightforward (I’m brand into ‘mind fitness’ and my strategy is to target foodies may be with a food related game that stretches the mind).
2) identify the key voices of those communities
(typically the content creators and there may be 100s or 1000s of them)
3) listen and use the listening to profile them
with regards to brand/topic affinity.
Does that make sense?
Hi Barbara,
This is the process I recommend and we’ve built an application around it:
1) have a strategy and identify ‘communities’ that are a good fit for it; It can be straightforward (such as I’m a beauty brand thus I will map the community of beauty bloggers, about ~1000 of them by the way) or sometimes less straightforward (I’m brand into ‘mind fitness’ and my strategy is to target foodies may be with a food related game that stretches the mind).
2) identify the key voices of those communities
(typically the content creators and there may be 100s or 1000s of them)
3) listen and use the listening to profile them
with regards to brand/topic affinity.
Does that make sense?
thanks to share
.-= Nactumu´s last blog ..SinemaCom’un Yeni Tasar?m? =-.
thanks to share
.-= Nactumu´s last blog ..SinemaCom’un Yeni Tasar?m? =-.