Social Media Gets Bigger Budget Share
MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%.
According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out:
27% Website
21% Pay Per Click [PPC]
19% Email
11% Social Media
10% Search Engine Optimization [SEO]
6% Online Display Ads
6% Other Online Marketing
Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.
Questions that always come up in my presentations: Where does the social media marketing budget come from and how do you decide how to spend it? What’s your answer?
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as you know, i’m not marketing or pr per se. but as far as my tribe, i’m an advocate for investing in the people who are doing remarkable things. the social media and buzz generators will pick up on it and spread it. to me that seemed a whole lot cheaper than mass appeal campaigns.
also, people ask about roi all the time. my buddy, whom i’ve stolen this concept from, speaks to this as a return on voice. you are helping to shape the voice that people speak about & on behalf of you. that’s priceless. can check out more of his stuff at http://microexplosion.com
Thanks for dropping by Gavin! Love the return on voice concept and appreciate the introduction to http://microexplosion.com
Keep up your amazing and remarkable work!!!
.-= Barbara Rozgonyi´s last blog ..Social Media Gets Bigger Budget Share =-.
as you know, i’m not marketing or pr per se. but as far as my tribe, i’m an advocate for investing in the people who are doing remarkable things. the social media and buzz generators will pick up on it and spread it. to me that seemed a whole lot cheaper than mass appeal campaigns.
also, people ask about roi all the time. my buddy, whom i’ve stolen this concept from, speaks to this as a return on voice. you are helping to shape the voice that people speak about & on behalf of you. that’s priceless. can check out more of his stuff at http://microexplosion.com
Thanks for dropping by Gavin! Love the return on voice concept and appreciate the introduction to http://microexplosion.com
Keep up your amazing and remarkable work!!!
.-= Barbara Rozgonyi´s last blog ..Social Media Gets Bigger Budget Share =-.
The budget is more viral in nature you never really know how for say it be used or exactly how much it will be. you just feel it out you know?
.-= Red Bull of Soccer´s last blog ..FIFA WORLD CUP 2010 (Also Known As Fédération Internationale de Football Association) =-.
The budget is more viral in nature you never really know how for say it be used or exactly how much it will be. you just feel it out you know?
.-= Red Bull of Soccer´s last blog ..FIFA WORLD CUP 2010 (Also Known As Fédération Internationale de Football Association) =-.
Hi Red Bull of Soccer – got our son an Adidas Chicago Fire soccer jersey for his 18th birthday. “Just feel it out” may be perfectly acceptable to those who are intentionally intuitive. What works at the C-level is probably more pragmatic. Soccer fans are so passionate. You have an edge on the more mundane businesses. Please feel free to come back and share your success stories with us.
Social media websites are great tools for the online business. If we have no budget for the ppc, we can still get some business. Great information.
Social media websites are great tools for the online business. If we have no budget for the ppc, we can still get some business. Great information.
Social media will surely generate a lot of money now because of the new search engine updates they are acting like the backbone of internet marketing. I think in the future they will generate more traffic than the search engines also. You have a very good point in your post. Thanks for sharing.
Social media will surely generate a lot of money now because of the new search engine updates they are acting like the backbone of internet marketing. I think in the future they will generate more traffic than the search engines also. You have a very good point in your post. Thanks for sharing.
Excellent post. I will be experiencing some of these issues as well..
Excellent post. I will be experiencing some of these issues as well..