It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out there! Thanks to my friend,…
Could this be the worst marketing mistake I ever made? The Day I Wanted to Resign – from Everything Online Well, you had the best intentions. When you make a mistake, you’re supposed to look back at why it happened. Right? For example, when I got a ticket because I was singing and thinking about…
AHA! Ask Her Anything with Barbara Rozgonyi What’s on your mind?Ask me anything about branding, marketing, PR, social media, pets, chocolate – or life. 🙂 Tentative Topics5/5 Zooming in5/12 Leading on LinkedIn5/19 Attracting Attention5/26 Thought Leadership 101TimeMay 5, 2020 02:00 PMMay 12, 2020 02:00 PMMay 19, 2020 02:00 PMMay 26, 2020 02:00 PM Register here
One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo, CEO of Marpipe for taking us behind the scenes for a look…
Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What happens when we build brands…
What is the High Point Market? The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market), held in High Point, North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia High Point Furniture Market Have…
Are you looking for a digital marketing and storytelling speaker? You’re in the right place!
Announcing a new program . . . Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville. Learn how to improve your image and up your influence – in 15 minutes or less – with Barbara Rozgonyi….
Sponsored Post and Influencer Marketing Partnerships What is a micro-influencer? “Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks “There is so much information out there that needs to be conveyed, but it’s also about exciting people to try new things.” —@wiredprworks “If you don’t tell influencers…
It’s a hat trick! Today I’m excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR…
It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Sure, I could take an afternoon, a day or a weekend off, but I wanted a deep cleansing. To get that effect, I knew I needed at least a week away. The last time…
Revealed! Breakthrough Marketing Strategies Exclusively for ICA Members Only Ever wished you could fine-tune your marketing to get more insurance sales, but didn’t think you had the map you needed to streamline your sales process path, upgrade your customer experience and make more money? Your Time is Now! You’re on social media – and so…
Wondering how social selling training for insurance agents and financial advisors really works – and how it can work for you to attract leads, convert sales and build referrals? Thanks to InsuranceWebX, I will answer the question for you on April 11 at 1:00pm EST. Register for “Ultimate Social Selling Webinar for Insurance Pros” today! …
How Can #Eventprofs Use #SocialSelling to Recharge the Customer Experience Journey? Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that’s me!] on March 8 in Chicago. Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? Let’s talk about…
What will be hot – or not – in 2018 marketing trends? In this 2018 marketing trends webinar, you’ll discover how to increase happiness, productivity, and profitability. You’ll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you’ll get tips and tricks for making…
Prospecting is hard but it’s going to get easier November 6th through 10th! Learn the best lead generation strategies available today from the leading experts. Thanks to Annette Bau for inviting me to be one of the top experts who will present at the virtual Lead Generation Summit. My session is scheduled to air on…
Where can you find a digital marketing transformation webinar for insurance sales rep pros? Thanks to InsuranceWebx I’ll be presenting a program on September 27. Feeling overwhelmed, confused or frustrated about the best way to market today? You’re not alone. According to an AMA study, marketers’ top three least confident areas include: 33% Senior management…
Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with . . . Facebook Social Media News April 2017 Facebook Branded Content Updates…
Today I’m excited to share two #MACE17 presentations – and to invite you to join us live and online!! What is MACE!? A gathering of the most prominent meeting and event planners in the country at one of the most newsworthy cities in the world. Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE!…
Where are you right now? Could your career or business be in a better place? A new book, Reinvention Roadmap by Liz Ryan, will help you get there. You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before that I was a speaker…
Showing gratitude is a way to honor relationships, in business and in life. Here are six ways to celebrate Thanksgiving every day. In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a…
To get you ready to launch or upgrade your influencer marketing campaigns, here’s my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi, CEO, CoryWest Media Join us on a backstage guided tour through a range of…
“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks What do you need to know about #InfluencerMarketing? Here’s a podcast that will fill you in and a conference that will bring you up to date. I’m looking to learn lots more at Influencer Marketing Days where…
Influencer marketing isn’t shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. Influencer marketing was known as blogger relations – and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds…
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer, the survey measures the degree of 1,028 U.S. marketer’s optimism…
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