PR Success Route: What’s Your Plan?
No matter what you’re trying to do and where you’re trying to go, it’s always easier, faster and more direct if you have a plan. Today, I’m sharing our creative project planner outline with you.
CoryWest Media, LLC Creative Project Planner
Primary Purpose
Secondary Purpose
Target Audience(s)
Route to Communication
Theme
Tone
Goals
Features/Benefits
Key Messages
Keywords
Format
Timing
Follow up
~~~~~~~~~~~~~~
What’s missing?
Technorati Tags: communications plan,public relations,target audience,keywords,Barbara Rozgonyi,Wired PR Works
English
Barbara,
I appreciate your post’s easy-to-follow approach, and especially your use of Twitter to promote the post.
The “1 Minute To Read” line is very engaging too!
Carlos
Barbara,
I appreciate your post’s easy-to-follow approach, and especially your use of Twitter to promote the post.
The “1 Minute To Read” line is very engaging too!
Carlos
Thanks for your review, Carlos!
Suggest everyone follow @carloshernandez [and @wiredprworks!] on twitter.com.
Thanks for your review, Carlos!
Suggest everyone follow @carloshernandez [and @wiredprworks!] on twitter.com.
Thanks for this outline Barbara! Have you ever used media directories to distribute press releases or event announcements to newspapers? I downloaded one recently on http://www.mynewspaperdirectory.com that seems to be a great resource, and it was cheap!
Thanks for this outline Barbara! Have you ever used media directories to distribute press releases or event announcements to newspapers? I downloaded one recently on http://www.mynewspaperdirectory.com that seems to be a great resource, and it was cheap!
Lisa-thanks for the resource! Bought the Illinois directory-only $15.95. Good starting point. We find that many stories need to go to more than one editor. For example, an event news release might go out to calendar, news, arts and entertainment and feature editors. Will they all cover it? In some cases, yes. We’ve had it happen. The media directory we recommend for the Chicago area comes from Community Media Workshop. Order yours at http://www.newstips.org.
Lisa-thanks for the resource! Bought the Illinois directory-only $15.95. Good starting point. We find that many stories need to go to more than one editor. For example, an event news release might go out to calendar, news, arts and entertainment and feature editors. Will they all cover it? In some cases, yes. We’ve had it happen. The media directory we recommend for the Chicago area comes from Community Media Workshop. Order yours at http://www.newstips.org.