ChicagonistaLive BarbWired Segment

ByBarbara Rozgonyi March 6, 2012

Thanks so much to MJ Tam and ChicagonistaLive for producing this BarbWired segment. Here, I’m talking about a social media measurement tool call SocialBro. Do you use it?

Publicity | SEO
PR Questions | How can a press release be an all-in-one marketing tool?
ByBarbara Rozgonyi September 12, 2008
A reader writes . . . I read with interest your response to the gal looking for help with her arts site. You say in your response: As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social…
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Marketing
Prospect Practice: 7 Steps to Scout Out Ideal Target Companies
ByBarbara Rozgonyi January 6, 2010
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, having a set of filters…
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AI | Branding | Marketing | PR | Speaking
How Can PR Pros Use AI in 2025? 5D Artificial Intelligence Public Relations Framework Guide
ByBarbara Rozgonyi May 13, 2025May 13, 2025
Why Is AI Essential for PR Pros in 2025? By Barbara Rozgonyi, Top 100 Keynote Speaker, Fractional CMO, Founder of CoryWest Media, Publisher of WiredPRWorks.com since 2006 Why Is AI Essential for PR Pros in 2025? At PRSA Charlotte, I presented “5D PR: Your Blueprint for AI-Powered Communications.” The room buzzed with a key question:…
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AI | AI | Leadership | Marketing | Podcast | Podcasting | Storytelling | Thought Leadership
Where to Get a Free AI Podcast Audit
ByBarbara Rozgonyi June 17, 2026
What if you could see your podcast the way an AI engine sees it — right now, before a potential guest, sponsor, or client searches for you? That’s exactly what PodcastAudit.ai, a free tool built by Jason Gillikin, does in under two minutes. I ran Growing Social Now with Barbara Rozgonyi through it, and the results were equal parts…
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Internet Marketing | Marketing
Spending More Spare Time Online | Broadband User Stats
ByBarbara Rozgonyi May 23, 2007
According to a new report, a family of five spends almost 60 hours, per week, collectively online. The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots. Here’s a clip from the…
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Marketing | Press Releases | Publicity
Ezine Article | MTN News | Typing Press Releases: Traditional Versus New Formats
ByBarbara Rozgonyi May 17, 2007
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
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