Indy PR Pitstop: 500, Jones, or a town in Indiana?
have to admit I’ve been confused more than a few times the past few days about all the “Indy” talk that’s going around.And not just on Twitter, in emails from family, conversations with friends and at events like the showing of “Indiana Jones and the Temple of Doom” last weekend in our neighbor’s backyard theater.When I hear “Indy,” the first thing I think of is the town, not the Indy 500 race or an Indian Jones movie. Why?I grew up going to Indy. I’ve lived there. Worked there. Said good-bye to my mother there. Attended weddings, art fairs, and all kinds of celebrations in all kinds of places. Went to the first US Formula One race there.For years, my husband had season tickets to the race. We dressed the kids in black-and-white outfits to wear to the 500 Festival Parade. At one time, in high school, I dreamed about moving into one of the mansions on Meridian Street in Indy just so I could host a black-and-white part on my expansive lawn. But, that didn’t happen. Chicago’s always been good to us so that’s where we’ve stayed. And, “Indy” is always a town first – for me.PR PitstopHow you can tie-in to other definitions, events or even personalities that people associate with you? Is there a way you can associate your company, organization or service with an expert or a celebrity? How can you make a trailer that generates excitement?
Technorati Tags: Indy 500,Indiana Jones,Indianapolis,PR,Barbara Rozgonyi,Wired PR Works
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I always think about Indiana Jones! Saw the first movie 2+ decades ago by myself when I was in my late teens…and saw the latest yesterday with my eldest kid. What an experience!
Enjoy, Barbara
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Hi Wendy!
Greetings from the other “SF”, i.e. San Francisco!
“Indy” has always triggered images of the Motor Speedway and the “500”. As a kid growing so far from the hallowed race track and before ESPN conveyed images, I would wake up on race day to turn on the radio. Andretti, Foyt, Gurney and my all time favorite character, Andy Granetelli and his revolutionary STP turbine car occupied my hearing senses. I could only imagine what it was like to be there!
Several years ago I made the pilgrimage to “Indy” to see the F1 race and was just awestruck at the venue’s size and age. It was like going to the Vatican…pure and rich history and tradition.
My take-away was the track employees because they were so ambassadorial. Friendly, welcoming and most of all they seem to be imbued with the track’s importance to the racing community.
Varoooooom!
Whoops!!! I mean Barbara…sorry.
Whoops!!! I mean Barbara…sorry.
Carlos-Thanks for your take on the speedway – and for thinking of me in the same category as Wendy. What a compliment!
Carlos-Thanks for your take on the speedway – and for thinking of me in the same category as Wendy. What a compliment!
Barbara-took our family to see Indiana Jones yesterday. Post-show discussion with them is almost better than watching the movie. 🙂
Barbara-took our family to see Indiana Jones yesterday. Post-show discussion with them is almost better than watching the movie. 🙂