As a backdrop for my presentation to “It’s Chic to be Geek” I’m sharing a process we usually only show to our clients. Called the Creative WorkPlan, it’s a structure thought process/checklist that walks you through why you’re writing or communication just about anything. Thanks to Theresa Carter, founder of Chicago’s “The Local Tourist” and Blagica Bottigliero for letting me speak to the group, “It’s Chic to be Geek.”
Business Communications: CoryWest Media’s Creative Workplan
AUDIENCES
Primary
Profile
Goal
Benefit[s]
Secondary
Profile
Goal
Benefit[s]
CONTENT
Format
Summary
Copy Points
Call to Action
PROCESS
Timeline
Images/Graphics
Delivery
English
2 thoughts on “Business Communication Shortcut to Success: The Creative Workplan”
Great post. I especially found it useful.
Great post. I especially found it useful.