How can associations learn how to leverage the power of LinkedIn marketing to attract and engage members? They can attend “LinkedIn MBA School for Association Marketers” at Association Forum’s Holiday Showcase . Created by Barbara Rozgonyi, motivational marketing speaker, principal of CoryWest Media, founder of Social Media Club Chicago, and publisher of wiredPRworks.com, “LinkedIn MBA [Meetings +…
Adding another layer of personalization, LinkedIn now lets you present your profile in the order that best represents you and your profile. Customizing your profile’s section ordering is quick and easy. You will notice that the headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To…
Celebrating 20 Years of LinkedIn Thought Leadership: Your Guide to Standing Out Navigating LinkedIn to build your personal brand, grow your network, or establish thought leadership can feel like a daunting task. If you’re wondering how to make your voice heard in today’s crowded digital space, you’re not alone—I’ve been there. Twenty years ago, in…
If you’re like 81% of Americans, someday you’d like to write a book. But, if you’re like about 99% of those aspiring authors, you won’t. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be…
When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But,…
25 Zoom Webinar Video Streaming Tips How can you up your zoom game? As a certified virtual presenter, it’s my job to be at my best, but there’s always room to improve. Here are 25 Zoom webinar video streaming tips to help you take your zoom game to the next level. 1. Wardrobe: Dress up…
It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out there! Thanks to my friend,…
On March 10 and 11, I’ll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago …
Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. This is will be my third IMEX conference. At IMEX America 2014, I presented on Panoramic PR. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday…
With over 10,000 attendees, three days of programming, Smart Monday, appointments, meetings and events, is networking at IMEX overwhelming or is IMEX a can’t miss networking event? Take a look at the 2013 IMEX America stats. You’ll get more out of the conference when you focus of one of IMEX’s biggest benefits: making connections…
How to Use LinkedIn to Build Your Professional Practice Coming up on May 20 at 8:00pm cst Register for “How to Use LinkedIn to Build your Professional Practice” here. Presenter: Chicago-based Barbara Rozgonyi, founder of Wired PR Works Host: Pauline Wallin, Ph.D. of The Practice Institute What you will learn: – How a LinkedIn profile can help…
Ever wished you could build your business online but didn’t think you had the tools you needed to create a presence that grabs attention and opportunities? Yes? Then, you need to check the new LinkedIn. Here’s a quick recap from a LinkedIn workshop led by me, Barbara Rozgonyi, at the MPI Chicago Area Chapter…
Ever wished you could go from the sidelines to being a LinkedIn Superstar, but didn’t think you had the know-how to transform your connections into a dynamic business network? I’d like to send you the chapter I wrote about how to do just that. Although I’ve been mentioned in four books now, Success Secrets of the…
Public relations and social media is the fourth episode in the social media marketing video series. Looking for video tips? Check out these three in a guest post, originally run here in April 2011 by Bob Tripathi, the Founder & CEO of Internet Marketing Training company Instantetraining.com. 3 YouTube & Video Marketing Tricks You Should Not Miss by…
Thanks so much to my friend Marla Tabaka for inviting me to contribute to her inc.com column. It’s exciting to be featured in “Unlocked Secrets on LinkedIn” on inc.com. Marla says, “All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like…
If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed it? The conference makes two…
True or False: Men rock at cosmetics connections while women round up ranching and take over the tobacco industry. That’s all true – if you’re talking about networking on LinkedIn. And – get this – LinkedIn reports men are more savvy than women when it comes to social networking. Are you surprised? Read on ….
You talk. You market. You listen. Great! Let’s get serious . . . how good are you at communicating? June is Effective Communications Month. Now is a good time to hone your skills. But, where do you start? Lucky for us, my friend Felicia Slattery is hosting an effective communications month celebration. Take a look…
Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on…
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…
When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site. Does…
Looking for ways to ramp up your company’s presence on LinkedIn? On October 26, I’ll be presenting a webinar about how to do just that. Thanks to Ragan Communications for asking me to present this program. Perhaps you’ll notice that the description is tweaked slightly to broaden the focus from page to presence. LinkedIn allows…
It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me –
Thanks so much to Barry Moltz, host of the Business Insanity Radio Show for interviewing me today along with Craig Newmark, founder of Craiglist,who talked about customer service. Listen to the Business Insanity show on BlogTalk Radio with show host Barry Moltz interviewing Craig Newmark and Barbara Rozgonyi. In our interview we talked about LinkedIn…
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social…
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