Marketing Sherpa is one of the best marketing research resources online. Today’s Marketing Sherpa blog post by Ann Holland says that 39% of viewers accept offers on the thank you page. So, get going on posting some special offers on yours.
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This article originally appeared in the August 4th issue of our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses. Engaging PR and Marketing Tips to Create Business for Your Business Before we dive into this week’s issue, I have some big news. The Marketing Transformations Network blog is up and running at…
MTN Ezine subscribers received this article on June 28 . . . now it’s posted here for your viewing pleasure. Enjoy! Subscribe to my ezine articles Two PR Routes: How to Choose the Right One for You Whether you want to reach journalists who’ll write your story for you or you want to bypass them…
The “Boomer Mom” factor. . . how marketers decide to present and promote their products to women ages 40-60 is morphing away from avoiding any direct online interaction into a realization that – OMG! – Boomer Moms get IT! Hey, baby let’s do email. When studies like this come out, the results amuse me. Most of…
Over the weekend, I got an invitation for a free subscription to Online Marketing Monthly, “the first professional magazine for the Internet marketing industry.” The confirmation email sent me to the Online Marketing Monthly blog where I found the results of the magazine’s readership response to this question: “What is your level of experience in Internet marketing?” According to the survey,…
In researching a charity for the Friday PSA, I found the PSA Research Center, a site managed by Goodwill Communications. I grabbed the banner ad from the company’s site, which is a valuable creative and marketing resource both for non-profits and companies who want to partner with them. Have a charity you’d like to see featured…
My call with Jenny Hamby is less than 2 hours away and I’m having a hard time pulling myself away from the research about the future of PR. Getting ready to present motivates me to run down the latest, the freshest, the most provactive research. And, most of the time my audiences comment: "Wow! I’ve…
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