Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. This is will be my third IMEX conference. At IMEX America 2014, I presented on Panoramic PR.
Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. It’s quite an honor to be included in this group. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico!
This time, I’m honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.
If you’re interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter.
Here’s where you’ll find me at IMEX America . . .
Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School
Monday October 12th, 2015
10:00 am – 12:15 pm
Venue / Room:
Galileo 904, Level 1, The Venetian® l The Palazzo® Congress Center
Association/Organization: MPI
Speaker(s): Barbara Rozgonyi
Track: Technology / Social Media
Industry Level: Industry Professional – all levels
CMP/CEU: CMP-IS Domain I. Marketing 1.75 CEU
This session is sponsored by MPI
In the meetings industry, there’s no better place to spend your time online than LinkedIn. This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,”” will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking.
More than just an online resume, your LinkedIn profile connects you to the virtual marketplace of the business world. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.
Learning Outcome:
1 Build a LinkedIn power profile with a 36-point success check.
2 Target the specific areas on your profile that spotlight your career marketability.
3 Maximize LinkedIn’s Publishing platform as a participant and an author.
Meet the Expert on Meetings, Destinations and Events Marketing and Communication
Tuesday October 13th, 2015
2:00 pm – 2:40 pm
Venue / Room: Meet the Experts Clinic, Inspiration Hub, Stand 3403, Show Floor
Association/Organization: CoryWest Media LLC
Speaker(s): Barbara Rozgonyi
Track: Marketing and Communication
Industry Level: Industry Professional – all levels
This is a special opportunity for all participants to book a one-to-one session with a selection of speakers. It is ideal for those wishing to ask more in depth questions. You can book an exclusive 20 minute appointment with Barbara Rozgonyi who is an expert on:
– Social Media;
– Content Marketing;
– PR;
– Digital Engagement;
– LinkedIn;
– Facebook;
– Twitter;
You can sign up for an appointment at the Inspiration Hub Information Desk anytime during the IMEX America show. Should you wish to book an appointment in advance, please contact Milda Salciute milda.salciute@imexexhibitions.com
Social media strategy safari – where to go, what to do and how to get there
Tuesday October 13th, 2015
3:00 pm – 3:30 pm
Venue / Room: Seminar 3, Inspiration Hub, Booth 3403, Show Floor
Association/Organization: CoryWest Media LLC
Speaker(s): Barbara Rozgonyi
Track: Technology / Social Media
Industry Level: Industry Professional – all levels
CMP/CEU: CMP-IS Domain I. Marketing 0.5 CEU
Climb aboard on a fast-paced social media safari expedition! You’ll stop at top online community destinations and then detour to visit some lesser known, but highly effective, social media watering holes for meeting planners, CVBs, and suppliers. Along the way, we’ll take a refreshing dive into leading event case studies. You’ll depart equipped with a knowledge passport – and a strategy – that gives you broader access – and greater success – in the social media world.
Learning Outcome:
1 Knowledge of top social media sites from community management and business development perspectives.
2 Understand how to incorporate social media into event marketing and planning.
3 Top tips, tools and social media marketing strategies.
Meeting US disruption: putting participants in the planning seat
Wednesday October 14th, 2015
4:00 pm – 4:30 pm
Venue / Room: Seminar 1, Inspiration Hub, Booth 3403, Show Floor
Association/Organization: CoryWest Media LLC and G2Crowd
Speaker(s): Barbara Rozgonyi
Adrienne Weissman
Track: Research / Trends
Industry Level: Industry Professional – all levels
CMP/CEU: CMP-IS Domain A. Strategic Planning 0.5 CEU
ISES Approved Session
Move over, US meeting planners! It is time to share your seat with a new crowd of advisors. Thanks to today’s sharing economy, online reviews and always socializing, your world is being continually disrupted. No longer content to show up at the registration desk, yesterday’s passive attendees are today’s active planning participants. In this session, you will explore data trends, technology tools, surefire strategies and ways to expand your small internal team into a crowd of community enthusiasts who will make your job easier, your events more exciting and your ROI higher.
Learning Outcome:
1 Understand how data can positively impact your meeting planning, experience and ROI.
2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation.
LinkedIn MBA (Meetings Business Attendees) School
Thursday October 15th, 2015
10:30 am – 11:15 am
Venue / Room: Seminar 2, Inspiration Hub, Booth 3403, Show Floor
Association/Organization: CoryWest Media LLC
Speaker(s): Barbara Rozgonyi
Track: Technology / Social Media
Industry Level: Industry Professional – all levels
CMP/CEU: CMP-IS Domain I. Marketing 0.75 CEU
In the meetings and events industry, there is no better place to spend your time online than on LinkedIn. Find out how to transform your lonely LinkedIn profile into a super-charged network that positions you and your company as the leaders your attendees or association members are looking for. We will also take a look at how to leverage LinkedIn’s latest tools to position your company page to attract attention, build your brand and connect with communities. You will learn how to maximize LinkedIn’s thought leadership potential by publishing posts that get liked and shared.
Learning Outcome:
1 Master the art of a LinkedIn power profile with a success checklist.
2 Leverage LinkedIn’s company page options to your full advantage.
3 Maximize LinkedIn’s publishing platform as a participant and an author.
Of course, you can always find me on Twitter, LinkedIn, Facebook, Instagram and Periscope. 🙂
If you’ll be at IMEX, I’d love to meet up with you.
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