Yearly Archives: 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends Here’s a quick snapshot of the […]

Where are you right now? Could your career or business be in a better place? A new book, Reinvention Roadmap by Liz Ryan, will help you get there. You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before […]

Showing gratitude is a way to honor relationships, in business and in life. Here are six ways to celebrate Thanksgiving every day.  In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help […]

#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Tell us: How did you participate in 2015? What did you learn? What will do differently in 2016? #GivingTuesday Ideas for NonProfit […]

To get you ready to launch or upgrade your influencer marketing campaigns, here’s my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi, CEO, CoryWest Media Join us on a backstage guided […]

 “Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks What do you need to know about #InfluencerMarketing? Here’s a podcast that will fill you in and a conference that will bring you up to date. I’m looking to learn lots more […]

Influencer marketing isn’t shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. Influencer marketing  was known as blogger relations – and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing […]

Will there be a Commonwealth movie? That’s the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. For those of you who weren’t lucky enough to be there, here’s how the evening went . . . After […]

Today, I’m posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. To learn more about the history and experience, visit the 9/11 Memorial Site. Reflecting on How 9/11 Immediately Impacted Community […]

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer, the survey measures the degree […]