As a backdrop for my presentation to “It’s Chic to be Geek” I’m sharing a process we usually only show to our clients. Called the Creative WorkPlan, it’s a structure thought process/checklist that walks you through why you’re writing or communication just about anything. Thanks to Theresa Carter, founder of […]
Daily Archives: February 11, 2009
4 posts
Looking for ways to energize your message delivery? Here’s the list we use when we create wired writing for our clients. Wired Writing: Ways to Enliven Writing Start with what’s most important Active versus passive voice You versus we Peer editing Short sentences Lead with verbs Tell stories Gunning Fog […]
Looking for ways to energize your message delivery? Here’s the list we use when we create wired writing for our clients. Wired Writing: Ways to Enliven Writing Start with what’s most important Active versus passive voice You versus we Peer editing Short sentences Lead with verbs Tell stories Gunning Fog […]
“Google is every brand’s new home page.” “You might want to think less about “marketing” and more about “findability.” Two of my favorite quotes from Brink, a new new ebook that captures the best of Todd Defren’s writing at his blog, PR Squared. A principal at SHIFT Communications, Todd […]
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