What matters more: Becoming an Expert or an Authority? | PR Strategies
What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com
Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche.
In doing some research I found this subject matter expert definition on the iSixSigma site: The Subject Matter Expert is that individual who exhibits the highest level of expertise in performing a specialized job, task, or skill within the organization.
I’m wondering if SME or subject matter expert is a term that’s most often recognized in the corporate world. Are people looking for experts, authorities, professionals?
Expert Definition – having a high degree of a specialized skill
Authority Definition – having a degree of power
Professional Definition – pursuing a profession at a high level
Let’s strip out the title search for now and focus on how to clarify your niche, build your expertise and gain authority using guidance from other leading thinkers online.
1. First, Clarify Your Niche
Ask yourself these questions . . .
Who do you like to work with?
What are you good at?
When do people, organizations or companies need your expertise?
Where do you want to work?
How do you want to make a difference?
2. Then, Build Your Expertise
It’s not about how much you practice, it’s about how you practice from Kathy Sierra on Creating Passionate Users: How to Be an Expert
3. Gain Authority with Attention
20 ways to quickly become a subject matter expert on LinkedIn by Barbara Rozgonyi [me!] for Wired PR Works
What do you – or your community call you? Are you an expert, an authority? Which term do you prefer? Why?