Why Is AI Essential for PR Pros in 2025? By Barbara Rozgonyi, Top 100 Keynote Speaker, Fractional CMO, Founder of CoryWest Media, Publisher of WiredPRWorks.com since 2006 Why Is AI Essential for PR Pros in 2025? At PRSA Charlotte, I presented “5D PR: Your Blueprint for AI-Powered Communications.” The room […]
Public Relations
12 posts
Have you ever read a book that completely changed your life? It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “The New Rules of Marketing and PR.” In a stroke of marketing brilliance, […]
It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out […]
Good news for everyone in PR! For the second year in a row, U.S. News & World Report ranks PR Specialist is one of the best jobs in America. Here’s how U.S. News & World Report defines the PR specialist role . . . Your main goal is to generate […]
Looking to grow business in new directions? Here’s some advice from today’s guest blogger, Brad Shorr. PR Firms Can Find New Clients with Digital Agency Partnerships The firm I work for is an Internet marketing agency. We specialize in things like search engine optimization and social media marketing. And, if […]
A first, a news release about a porch, led to ways to use storytelling as landscaping to plant PR. Disclosure: Hursthouse Landscape Architects and Contractors is a CoryWest Media marketing and public relations client. CMP.LY/4 View the release, Once Upon a Porch Project Wins Landscaping Gold Award in Glen Ellyn. […]
Can’t you just smell fresh paint when you look at this picture? Today is March 1 and spring is in the air. If you like to paint, like I do, you know that a primer sets the base coat, especially when you’re using dark and rich colors. Here’s a public […]
Not what you want on a new iPhone 4G: a diagonal crack connecting the upper and lower screen limits. But . . .that’s what I saw when I pulled my iPhone out of my purse one morning. It wasn’t there when I put it in away on my way out […]
Only one Chicago-based PR pro was willing to comment on a New York Times piece trashing the Tribune. Wonder why. – PR Junkie That PR pro was me. I got the invitation to comment from Michael Sebastian while I was a business innovation conference tweeting the Google session. Afterwards I […]
Over the weekend I got to pose with celebrities – not the real pro bloggers and social media marketing celebrities I’ll see at BlogWorld Expo in about 10 days, but images of the people who got the very same education I did and then rose to fame. That’s me with […]
English