personal branding

AI | Branding | Marketing | Speaking | Storytelling | Thought Leadership
How to Build a Trusted Healthcare Brand with AI and Authenticity
ByBarbara Rozgonyi May 29, 2025May 29, 2025
The Power of Authenticity: How to Build a Healthcare Brand That Radiates Influence By Barbara Rozgonyi, Founder of CoryWest MediaTop 100 Speaker to Watch | Healthcare Branding Strategist | AI Trailblazer This blog post by Barbara Rozgonyi outlines how healthcare professionals and medical associations can build trust and visibility through authentic branding and AI-powered storytelling….
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Branding | Marketing
4 Simple Personal Branding Strategies + 1 Cool Infographic
ByBarbara Rozgonyi April 10, 2014
A memorable personal brand attracts attention, builds business and connects you to customers who want to be part of the experience you’re creating. Here are four ways to use personal branding and social media to build your career and grow your business with pictures, connections and updates in your industry. This cool personal branding infographic…
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LinkedIn
New Online Course Gives Students LinkedIn and Networking Know How
ByBarbara Rozgonyi December 5, 2013
Today I’m excited to share this press release about my new personal branding, networking and LinkedIn course for high school and college students. New Online Course Gives Students LinkedIn and Networking Know How “Get Linked Into College Success and Beyond,” a new online course that teaches personal branding, networking and LinkedIn success skills. Affordably priced…
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Marketing
The Big Reveal: My Top Secret Project
ByBarbara Rozgonyi November 27, 2013
On November 13, I told my friends I would have a project ready to go by Thanksgiving. It was classified Top Secret to everyone else except family, clients and close friends. I’d been wanting to create a LinkedIn class on Udemy.com and when I had a bit of break in client and speaking action, I…
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Branding | LinkedIn
Teens on LinkedIn #BacktoSchool
ByBarbara Rozgonyi August 28, 2013
For the first time ever, LinkedIn is inviting high school freshmen, age 14 and up, now called “pre-university students” to add a “professional” profile. Thanks to WDCB for asking me to share my thoughts about Teen Profiles on LinkedIn. Here’s the interview. Professional Network Allows Teen Users When you want to catch up with family and…
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Blogging
Best 2011 Social Media Marketing Posts at wiredPRworks
ByBarbara Rozgonyi December 31, 2011
Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?
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Branding | LinkedIn
LinkedIn Checklist for Getting Your Next Job or New Client
ByBarbara Rozgonyi April 18, 2011
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…
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Branding
Hijacker Awareness Alert for Brands and Creative Work
ByBarbara Rozgonyi April 4, 2011
The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered…
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Branding | PR
Personal Branding for Affiliate Marketers ASW11
ByBarbara Rozgonyi January 13, 2011
On Monday, I participated in a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Thanks to Marty Fahncke, our moderator, for suggesting we hand out an action guide. Here’s a picture of our panel. That’s Marty, Jim Kukral, me [Barbara Rozgonyi] and Geno Prussakov. All speakers received…
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Marketing
Training Facebook Newbies
ByBarbara Rozgonyi June 16, 2010
Last night I taught a class originally titled “Facebook and Families: Keeping Peace in the Statusphere.” What qualifies me to teach a Facebook and parenting training class? I am a mom blogger, have two teenagers, a twenty year old and an extended family in real life and on Facebook. And, earlier this year NBC5 interviewed…
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Marketing | PR
Reality Show PR: Marketing Tickets to Success Stories
ByBarbara Rozgonyi May 13, 2010
Take your prospects behind the scenes with client success stories:
all ready and made for marketing.
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Speaking
37 ways to Value Speaking as Branding
ByBarbara Rozgonyi March 31, 2010
If you enjoy speaking, then giving presentations to a targeted audience is a great marketing and branding tool. But, writing a good speech takes time and giving a presentation also takes time. A 30 minute speech can easily turn into four or more hours of communications, planning, travel and follow up. So, when is it…
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PR
Facebook Guidelines for Parents, Students and Schools
ByBarbara Rozgonyi February 24, 2010
Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie Wells, SMC’s co-founder. Kristie sent…
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PR
Matchmaking, PR and Career Development
ByBarbara Rozgonyi February 18, 2010
Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event. On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into resource full networks and add…
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PR
25 Web Celebs
ByBarbara Rozgonyi February 4, 2010
Who’s who on the Web? Forbes recently released its fourth annual 25 top Web Celebs. To be a contender, you had to meet this criteria . . . Each candidate was ranked in four areas: Web references as calculated by Google, traffic ranking of their home page as calculated by Alexa, TV/radio mentions and press…
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Branding | PR
Facebook Branding, Privacy and Personality | IRL Questions
ByBarbara Rozgonyi January 19, 2010
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative feedback about our product/services? Monitor…
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Marketing
Prospect Practice: 7 Steps to Scout Out Ideal Target Companies
ByBarbara Rozgonyi January 6, 2010
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, having a set of filters…
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PR
Social Networking Personality Advice for Authentic Bobcats
ByBarbara Rozgonyi November 15, 2009November 28, 2023
Online you can be anyone you want to be. Not that you should, but you can. While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online. Over the weekend, I watched a rerun of this Saturday…
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Branding | PR | Social Media
Personal Branding and DNA
ByBarbara Rozgonyi November 5, 2009
Gary Vaynerchuk is coming to Chicago tonight! I’ll be there. Because it’s Gary V Day in Chicago, I’m sharing this post from October 9, 2008 with 20 tips and a video. Enjoy! And…yes, I’ll be back with a report on what it’s like to meet Gary live. Thanks and congratulations to Kally Olexa for bringing…
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Marketing
Conference PR: Maximize Personal Branding
ByBarbara Rozgonyi October 5, 2009
In about a week, I leave for my third BlogWorld and New Media Expo Conference in Las Vegas. I’m looking forward to reconnecting with friends like Artist Tara Reed from Oregon, Carlos Hernandez from San Francisco [if you’ll be there, please leave a comment or tell me “I’m going to BlogWorld!” on twitter] and a…
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PR
Optimizing Personal PR
ByBarbara Rozgonyi February 6, 2009
What do you tell people you do when you meet them for the first time? Are you a title, a profession, an entrepreneur or something else? On the way to a networking event, I decided to introduce myself as “The Optimizer” or someone who optimizes people, places and things. It’s fun to test out different…
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Social Media
Holiday Greetings | Sharing Images
ByBarbara Rozgonyi December 26, 2008
A fancy bow, a cluster of silver spheres, and graceful greenery decked a grand staircase at Macy’s on State Street, formerly known as Marshall Fields. This image turned out as self-portrait captured in every ornament. How do you reflect in all the spheres you encounter? View the Holiday on State Street 2008 collection. …
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Branding
Personal Branding | How DNA Relates to Community
ByBarbara Rozgonyi October 9, 2008
How does DNA relate to personal branding and community building? Read this post to find out. On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes,…
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Social Media
Personal Branding Online-100 Ways to Be Yourself | Free ebook by Chris Brogan
ByBarbara Rozgonyi October 5, 2008
Okay, that’s not the title of the ebook, it’s really “Personal Branding for the Business Professional.” But, Chris Brogan does manage to list 100 ways to realize personal branding online – along with many sparkling gems of wisdom – in the 15 page ebook. Get your free copy of Personal Branding for the Business Professional…
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Branding | Social Media
Drop-Kick Humility – Be Who You Are PR
ByBarbara Rozgonyi July 11, 2008
His name is Joe. He is a screenwriter. He goes to parties in Malibu. He flies to London. He will be famous. He wears it well. He is not proud. He is not humble. He is who he is. Last night at a techy-type social/networking event, I wondered who these people really were. What if…
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