A Monday Mindset Story by Barbara Rozgonyi for WiredPRWorks with assistance from AI and Gemini for the Glinda the Good inspired featured image. An Introduction: Why Oz Still Speaks to Us in 2025 In a world shaped by AI, shifting identities and unprecedented change, the stories that last are the ones that remind us who…
This article was co-created using ChatGPT conversational AI to support research, structure, and clarity. All insights, interpretations, and conclusions reflect Barbara Rozgonyi’s professional experience in AI, branding, marketing, PR, storytelling, and visibility strategy. On November 30, 2025, ChatGPT turned three years old.The milestone itself is simple. The meaning behind it is much larger. In only…
The Power of Authenticity: How to Build a Healthcare Brand That Radiates Influence By Barbara Rozgonyi, Founder of CoryWest MediaTop 100 Speaker to Watch | Healthcare Branding Strategist | AI Trailblazer This blog post by Barbara Rozgonyi outlines how healthcare professionals and medical associations can build trust and visibility through authentic branding and AI-powered storytelling….
A memorable personal brand attracts attention, builds business and connects you to customers who want to be part of the experience you’re creating. Here are four ways to use personal branding and social media to build your career and grow your business with pictures, connections and updates in your industry. This cool personal branding infographic…
Today I’m excited to share this press release about my new personal branding, networking and LinkedIn course for high school and college students. New Online Course Gives Students LinkedIn and Networking Know How “Get Linked Into College Success and Beyond,” a new online course that teaches personal branding, networking and LinkedIn success skills. Affordably priced…
On November 13, I told my friends I would have a project ready to go by Thanksgiving. It was classified Top Secret to everyone else except family, clients and close friends. I’d been wanting to create a LinkedIn class on Udemy.com and when I had a bit of break in client and speaking action, I…
For the first time ever, LinkedIn is inviting high school freshmen, age 14 and up, now called “pre-university students” to add a “professional” profile. Thanks to WDCB for asking me to share my thoughts about Teen Profiles on LinkedIn. Here’s the interview. Professional Network Allows Teen Users When you want to catch up with family and…
Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…
The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered…
On Monday, I participated in a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Thanks to Marty Fahncke, our moderator, for suggesting we hand out an action guide. Here’s a picture of our panel. That’s Marty, Jim Kukral, me [Barbara Rozgonyi] and Geno Prussakov. All speakers received…
Last night I taught a class originally titled “Facebook and Families: Keeping Peace in the Statusphere.” What qualifies me to teach a Facebook and parenting training class? I am a mom blogger, have two teenagers, a twenty year old and an extended family in real life and on Facebook. And, earlier this year NBC5 interviewed…
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If you enjoy speaking, then giving presentations to a targeted audience is a great marketing and branding tool. But, writing a good speech takes time and giving a presentation also takes time. A 30 minute speech can easily turn into four or more hours of communications, planning, travel and follow up. So, when is it…
Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie Wells, SMC’s co-founder. Kristie sent…
Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event. On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into resource full networks and add…
Who’s who on the Web? Forbes recently released its fourth annual 25 top Web Celebs. To be a contender, you had to meet this criteria . . . Each candidate was ranked in four areas: Web references as calculated by Google, traffic ranking of their home page as calculated by Alexa, TV/radio mentions and press…
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative feedback about our product/services? Monitor…
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, having a set of filters…
Online you can be anyone you want to be. Not that you should, but you can. While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online. Over the weekend, I watched a rerun of this Saturday…
Gary Vaynerchuk is coming to Chicago tonight! I’ll be there. Because it’s Gary V Day in Chicago, I’m sharing this post from October 9, 2008 with 20 tips and a video. Enjoy! And…yes, I’ll be back with a report on what it’s like to meet Gary live. Thanks and congratulations to Kally Olexa for bringing…
In about a week, I leave for my third BlogWorld and New Media Expo Conference in Las Vegas. I’m looking forward to reconnecting with friends like Artist Tara Reed from Oregon, Carlos Hernandez from San Francisco [if you’ll be there, please leave a comment or tell me “I’m going to BlogWorld!” on twitter] and a…
What do you tell people you do when you meet them for the first time? Are you a title, a profession, an entrepreneur or something else? On the way to a networking event, I decided to introduce myself as “The Optimizer” or someone who optimizes people, places and things. It’s fun to test out different…
A fancy bow, a cluster of silver spheres, and graceful greenery decked a grand staircase at Macy’s on State Street, formerly known as Marshall Fields. This image turned out as self-portrait captured in every ornament. How do you reflect in all the spheres you encounter? View the Holiday on State Street 2008 collection. …
How does DNA relate to personal branding and community building? Read this post to find out. On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes,…
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