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Tale of Two Non-Profits | Stale PR or Fizzy Community?
One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My…
How to Avoid Cutting Your Rates | Q & A
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to cut your rates for new…
Abe Lincoln and high-tech Civil War communications
Found this post about What Abe Lincoln’s T-Mail Teach Us About Blogging , on the MicroPersuasion blog today. Here’s a brief clip from author Tom Wheeler’s site about his book, Mr. Lincoln’s T-Mail . . . “The Civil War was the first ‘modern war.’ Abraham Lincoln became president of a divided nation during a period of…
Ten Branding Methods: Butterflies and Rainbows Optional
Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an article about branding methods, updated…
Top 40 PR Blogs
Looking to add some PR blogs to your reader? Check out this list. Matthew Watson recently updated the World’s Top 100 PR blogs list. Here’s how Matthew came up with his list . . . The list is by no means perfect since it only features blogs on the AdAge Power 150 with PR, Public…
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