CONVERGE Chicago Bears B2B and B2B Marketing

Sometimes it takes an outsider to bring Chicago together. CONVERGE Chicago, a conference hosted by the Institute for Social Search Mobile Marketing [ISSMM], will convene on October 1-2, 2012 at the Union League Club.

Kudos to the organizers on presenting a list of who’s who in top B2B and B2C companies. I’m looking forward to attending and speaking at the conference about 3D Marketing on October 2.

A few weeks ago, I had the pleasure of meeting up with CONVERGE Chicago conference organizers over lunch in San Francisco. That’s me with Pat Murphy and Ed Lohmann of ISSMM, along with Kristie Wells, founder of Social Media Club, and Carlos Hernandez, a San Francisco social media consultant.

Pat and Ed shared the background and vision for the CONVERGE Chicago conference.

Pat said, “Make no mistake, this conference is not a Social Media ‘Variety Show’ or ‘Pundit Fest’— CONVERGE features industry branding practitioners providing real-world, branding business cases. Specifically, those that enhance both the brand engagement with consumers and ultimately drive bottom-line P&L statements. You’ll be able to meet, network and create a face-to-face dialogue with your business peers—with business acumen in branding, marketing, product management, consumer insights, social media, mobile and digital marketing, customer retention, public relations/communications and HR recruitment.”

Thanks to the conference organizers, you can save 50% with this CONVERGE Chicago discount link. Conference content courtesy of ISSMM.

CONVERGE Chicago Highlights

Specialized Workshops

Understanding & Avoiding the Legal Landmines of Social Technology/Mobile Marketing

Planning for the Changing Roles of Your Ad Agencies

Monday Night Football Social Tailgate Update

Are you ready for some football? Chicago Bears clash with their rivals, the Dallas Cowboys. Join a festive, social networking reception, sponsored by the Chicago Bears and Sony television. Be sure to pack your favorite football jersey and your name will be entered for a drawing for a Google Social TV box.

Key topics include:

• B2C Social and Mobile Marketing Best Practices
• B2E—Creating a Business Culture for Social Media
• B2B Social Media Best Practices
• Assessing the “R” and Creating the “I” in ROI
• Training & Workshop Sessions – Avoiding Legal Landmines in Social Media and Mobile Marketing

Meet, network and create a face-to-face dialogues with your business peers and featured speakers.

October 1: Social Media and Mobile Marketing for B2B & B2E Featured Speakers

Emilie Bridon, Sr Digital Marketing Manager, Microsoft	Candace Sue, Director Corporate Branding, Pfizer, Inc	Callan Green, Sr Social Media Specialist, Sony Electronics	Ryan Huzjak, Director of Partnership Marketing, Chicago Bears Football Club

October 2: Social Media and Mobile Marketing for B2C Featured Speakers

Craig Relyea, SVP, Global Marketing, Disney Interactive Media Group	Kimarie Matthews, VP Social Web, Wells Fargo Bank	Ed Keller, Author of “The Face to Face Book” & CEO Keller Fay Group	Scott Gulbransen, Director of Social MediaH & R Block

Participating companies and brands include IBM, Microsoft, Pfizer, Wells Fargo, Durr Environmental, Affirmative Insurance, Simple Green, Master Lock, Pepsi, Disney, KAO Brands, Johnson Level, Radiancy, Ogilvy, Russell and Jeffcoat, BullsEye Telecom, Sony.

Institute for Social, Search & Mobile Marketing (ISSMM) is solely dedicated to the facilitation of ongoing education, best practices, and practical implementation of blended social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.

Will you be there?