BWE10 Mari Smith Branding You into a Profitable Social Media Business

What a treat to see Mari at BlogWorld Expo in Las Vegas! Mari Smith and I are both contributing authors in the book “Success Secrets of the Social Media Marketing Superstars.” Mari is a true social media leader and it’s always an honor for me to attend her sessions as well as talk to her about what she’s working on and what’s next.

Here are my notes from this, lightly edited and not verified with the speakers for accuracy. If you attended this session, please add your comments and insights. Read more BlogWorld Expo BWE10 coverage.

Mari Smith The Brand of You: How to Build a Profitable Social Media Based Business slides

Personality- Based Brand Factors

Your Influence Factor
Do people listen to you?
Can you move people to action?

Your Engagement Factor
Numbers: quantity vs. engaged?
Better to have 100 highly engaged followers, quality not quantity, but when you focus on quality, the quantity come.

Your reach factor
Grow your platform organically, over time.

Your demand factor
Expert interviews, reviews, beta tests.

Your Known Factor
Other influencers refer you – who knows you?

Examples of personality-based brands
@ScottMonty [Ford]
@FrankEliason
@Scobleizer
@CharleneLi
@Jowyang
@BrianSolis

Brand vs. branding

Brand = experience your customers have

Branding = what you do to have people become aware of your brand

When people come into contact with Mari’s brand, she wants them to have a smile on their face.

When I saw Mari at BlogWorld, she immediately stuck bling on my badge – how fun, cool and memorable!

How do you want your costumers to FEEL before, during and after interacting with you/your brand?

Resources Mari Smith Mentioned in her Presentation

Book: World Famous
How to Give Your Business a Kick-Ass Brand Identity

Application: VPYPE Live Broadcasting on Facebook

Book: Susan Jeffers Feel the Fear and Do It Anyway

Slideshare: The Brand of You: How to Monetize Your Personality Using Social Media by Mari Smith

Disclosure: Thanks to BlogWorld New Media Expo for granting me a media pass that covered my registration.